Research On Fan Group Support Activities In The New Media Environmen

In digital era,Lefebvre’s production of space has been re-examined.The study adopts qualitative research methods,using Lefebvre’s Conceptual triad of space as the framework,to critically discuss the spatial production process of fan’s support activities.In the dimension of spatial practice,support activities originate from core social relationships.At present,the growth of media technology leads to the diversification of support types,as well as the diversification of support activities out of the original organizational structure.Fans,platforms,companies,and the government are the main participants in the support space.Fans are emotion-oriented space practitioners.Platforms are space planners that connect the relationships in space.Companies are capital-logic-oriented space decorators,and the government is the guardian of spatial order.The relationship between the four is dominated by the core values of the government,and the platform connects fans with companies to reconcile the reverse logics and to establish symbiosis.Therefore,a core social relationship prospect of fan’s support activities appears.Fan communities facilitate the relationships in fan’s support activities.From the bureaucratic organization structure to the collaborative organization structure,the principle of power distribution is changing from“Centralization,strict division of labor,fixed identity,high entry barriers” to a new pattern of “De-centralization,self-division of labor,disposable identity,low entry barriers”.“Resources” instead of “contributions” have gradually become the standard to value fan power.In the dimension of representations of space,support activities become a creative landscape that constructs space domination consciousness and space power relationship.Symbol production and space production are mutually external.Support symbols can be attributed to three types: Autogenous symbol,exogenous symbol and generative symbol,whose production mechanism is closely connected with capital strategy,platform function and community construction.Symbols applied in spatial layout are carriers of “signal release-reception” among fans and idols.With the rule-making and process design of the support activities,symbols are flowing to construct an orderly interactive scene.Meanwhile,symbols flow in the surrounding landscape of support space and virtual equipment online,allowing distant fans in leisure time and space to fully participate,which facilitates the production of gap space.In the dimension of spaces of representation,fans acquire “cognitive meaning”about support activities in their emotional imagination and interpretation.Through the body decoration and expression of support symbols,fans temporarily deconstruct their daily identities and embed themselves into a family with common “cultural gene”.In a ritual atmosphere,fans’ senses “walk” in the support space,absorbing emotional energy,and felling the sacred transcendental experience.The authenticity of text creation on the Internet is projected onto the support scene in the real world and verified,meanwhile,fans’ cognition of the meaning of support scene spreads to the whole community through social media.The sublimation of the meaning about support space is not always positive.The pressure of information sharing,the tendency of labor in community activities,and the trap of prosumer capitalism results in the absence of experience and emotional emptiness,and the coupling gaps among different participants tend to occur.Nevertheless,fans realize relationship construction and self-identity in Spaces of representation,and realize community reconstruction and identity,so as to arise relationship reproduction.Lefebvre’s Conceptual triad of Space exists dialectically.All the social Spaces associated with support activities live as “products” in capitalist production,resulting in a deformed symbiotic relationship with the cultural needs of fans.The “productive”and “functional” connotation of space can inevitably lead to contradictions and risks,which may be the source of a series of social problems in the current fan support activities.