A Study On The Generation Of Short Video "Internet Celebrity Punch-in Places" From The Perspective Of Media Landscape

With the advent of the short video era,young people,who are the main consumers,have changed their travel style accordingly,giving rise to a "punch-in economy" of culture and travel.In the era of new media,the "punch-in fever" has become an emerging form of Internet celebrity culture,and short videos have emerged as a unique media landscape in response to the Internet celebrity culture wave,namely the "Internet celebrity punch-in places".As a result,many tourist attractions have taken advantage of the short videos to become "Internet celebrity punch-in places",ushering in an unprecedented tourism boom.In recent years,the tourism industry has plummeted due to the impact of the new crown epidemic,and short videos to help revive the tourism industry will be an important research direction for cultural and tourism communication.This paper will take Luoyang Laogun Mountain as the research object,based on the perspective of media landscape,and adopt the methods of text analysis,questionnaire survey,semi-structured interview and fieldwork to analyze the path of media landscape generation from the cycle of "media reproduction-embodied contact-action feedback".The study explores the role played by short-form video technology in the process of constructing the mediascape,the series of driving influences produced by short-form video in the process of tourists’ personal experience of the mediascape,and the role of the mediascape in relation to the "Internet celebrity" of Luoyang Laojun Mountain.The study explores the role played by short-form video technology in the construction of mediascapes,the influence of short-form video in the process of visitors’ first-hand experience of mediascapes,and how short-form video contributes to the reshaping of mediascapes when they are reunited with real space.The study finds that,in the process of media landscape reproduction,short videos provide the "Internet celebrity Laojun Mountain" with media reproduction channels,content innovation and diverse narratives.In the process of media landscape experience,short videos not only inspire the public to go and create,but also build a virtual foreground for them.In the process of media landscape reshaping,short videos provide the scenic spots with improved in the process of reshaping the mediascape,short videos provide the landscape with material for improvement,provide the public with a forum for comment,and promote the dissemination of pilgrimage stories.In addition,in the process of constructing the media landscape of the "Internet celebrity Laojun Mountain",the presentation of images may invert the "reality" and "illusion",plunging the public into a fantasy full of endless The public is swimming in an illusory world of symbols,making it difficult to distinguish the border between reality and the virtual,and mistakenly believing that what is presented in the images is real.This paper analyses and studies the popularity of Laojun Mountain in Luoyang and explores the path of generating the media landscape of the "Internet celebrity Laojun Mountain",with a view to helping the development of Henan’s cultural tourism industry and enhancing Henan’s external image.