| With the development of 5G and video technology,people’s channels for obtaining information in the mobile era are mostly on the mobile end.Compared with PC-based news dissemination,the meaning of "scenes" in mobile news dissemination is strengthened.People watch short videos on the subway and live broadcasts in bed.The media channels for obtaining information are diverse and rich.Video live streaming has spawned a new form of slow live streaming that has emerged in the public eye and has made its mark in the field of news reporting.This form,which is different from traditional news broadcasting,is gradually being widely used in the reporting of some major social hot news events.It seems to be an accompanying and meaningless form,but it is actually a fusion and innovation of media development.So how did slow news broadcasting come about,and what are the characteristics of the scenes of slow news broadcasting for the audience? What is the future direction of slow news broadcasting? This article uses the media scene theory proposed by Meyrowitz as the theoretical source,combined with the case of "CCTV News" and its highly attention-grabbing slow news broadcast program in the past three years,to conduct scene research and analysis for three audience levels: individuals,groups,and the general public.Through the methods of case study and literature research,the article summarizes how the scenes are formed and their characteristics in slow news broadcasting for each audience level,and puts forward the problems and improvement suggestions in the audience scene construction of slow news broadcasting.The first part reviews the current status of related theoretical research at home and abroad,and defines the concept of slow live streaming.The second part discusses slow news broadcasting,firstly reviewing its origin and development process,analyzing its characteristics and new features compared to traditional live broadcasting.The third part analyzes the audience scene construction through case studies,listing three cases of "CCTV News" APP’s "Elephants Moving North and South","12 Hours at Everest",and "Shenzhou-15 Mission",and analyzing the audience scene construction of slow news broadcasting.The fourth part summarizes how the scenes are formed and presented for individuals,groups,and the general public from the audience’s perspective of news communication.The fifth part explores the prospects for audience scene construction in slow news broadcasting based on the previous sections,summarizes some existing problems,and proposes optimization strategies. |
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