Study On Development Of Xinhui Pericarpium Citri Reticulatae Industry

The agriculture of our country is entering a new development stage of deepening the supply-side structural reform,and it is an important trend to shift from production-oriented to quality-oriented and focus on promoting the high-quality development of characteristic industries.As the leading industry of agricultural economic development in Xinhui District of Jiangmen City,Xinhui pericarpium citri reticulatae industry has entered the "fast lane" of development in recent years.But in the process of rapid development,there are also some problems that need to be solved,such as market disorder,brand lagging behind,inadequate industrial planning,stagnant overall development and so on,the industrial development is in trouble.Based on the factor flow theory,industrial policy theory and technology diffusion theory,the paper collects and analyzes the domestic and foreign documents and materials by using the method of literature analysis,extracts useful information,sorts out the viewpoints related to the development of Xinhui pericarpium citri reticulatae industry,and provides theoretical support for the following discussion of the high-quality development of Xinhui pericarpium citri reticulatae industry;through field investigation and research,extensively collects raw materials,understands the basic situation of Xinhui pericarpium citri reticulatae industry,finds out the favorable conditions and basis for the development of the industry,sorts out the information on the current development situation,and then collects the relevant information on fruit farmers,pericarpium citri reticulatae processing enterprises,sellers and consumers by using the method of questionnaire survey,so as to provide practical support for further research;on this basis,the study finds out the problems existing in the development of Xinhui pericarpium citri reticulatae industry and analyzes the reasons;and then,by referring to the successful model of domestic and foreign characteristic agricultural product industry,relevant enlightenment is obtained through background and environment analysis.According to the present situation and problems of Xinhui pericarpium citri reticulatae industry,combining with the enlightenment from the development of characteristic agricultural products industry at home and abroad,this paper puts forward some countermeasures and suggestions for the development of Xinhui pericarpium citri reticulatae industry,including the integration of the three industries,the development of science and technology,brand building,operation and management,etc.,and provides practical guidance for the development of Xinhui pericarpium citri reticulatae industry.Firstly,in terms of "integration of three industries",there are measures such as adjustment and optimization of industrial structure,in-depth excavation of connotation and culture,establishment of an effective funding mechanism,etc;secondly,in terms of scientific and technological development,there are measures such as innovation and establishment of government,research and enterprise system for industrial development,strengthening research on technological innovation,cultivation of modern agricultural entities,etc;thirdly,in terms of brand building,there are measures such as strengthening quality and enhancing brand competitiveness,improving and improving upon marketing strategies,etc;finally,in terms of business management,there are measures such as focusing on establishment of modern digital service system,optimising the role of professional cooperatives,etc.At the new stage of development,promoting the high-quality development of the pericarpium citri reticulatae industry in Xinhui will greatly promote the implementation of the strategy of rural revitalization.At the same time,the in-depth study on it is also an extension and enrichment of the relevant theoretical research on the high-quality development of characteristic agricultural products industry,which has reference significance and reference value for the development of the same type of industries.