Research On Competitive Strategy Of QLB’s Commercial Acceptance Bill Financing

The financial department,the industry and information technology department of Shandong province and Jinan branch of PBOC,issued the Notice on Strengthening the Integration of Fiscal and Financial Policies to Promote the Financial Development of the Supply Chain,systematically supporting the development of supply chain finance in Shandong province.The government formulates the corresponding policies to encourage and guide the commercial acceptance bill financing in terms of the core enterprise and the financial institution,the commercial acceptance bill financing business certainly has a bigger scale development than before.Taking QL Bank as an example,this thesis briefly expounds the competitive strategies related to the commercial acceptance bill financing business of QL Bank,and quantitatively analyzes the external environment and internal conditions by using various competitive strategy analysis tools.The commercial acceptance bill financing business of QL Bank is currently facing the opportunities with the encouragement and guide of People’s Bank of China,the new advantages in the digital economy created by the "Internet plus",and the increasingly standardized information disclosure of commercial acceptance bills.At the same time,The interest margin narrowing,the increased supervision of China Banking and Insurance Regulatory Commission,the negative effect caused by the bouncing of Hengda,the offsite banking and the enhanced bargaining power of customer pose a threat to QLB’s commercial acceptance bill financing.Through the analysis of the value chain of QL Bank’s commercial acceptance bill financing business,the competitive advantages of QL Bank’s commercial acceptance bill financing business are found in terms of research and development system,organizational structure,operation guarantee,business processing mode,number of outlets and brand image,at the same time,there are competitive disadvantages in human resources,internal evaluation mechanism,post-loan management mode,financing cost and high requirements for customers.According to the current situation of Jinan market,this thesis divides strategic groups to analyze the competitors.It uses SWOT analysis model to summarize the opportunities and threats,strengths and weaknesses,analyze the strategic situation,and propose countermeasures.Through the analysis of alternative competitive strategy using QSPM matrix,QL Bank chooses centralized differentiation strategy as the main competitive strategy.QL Bank’s commercial acceptance bill financing business should put forward concrete measures from three aspects:focusing on the target customer group,formulating differentiated products,and paying attention to service efficiency,and should make safeguard measures in human resources,enterprise culture construction,information technology platform and risk control system.