Research On The Business Strategy Of Rubber "Insurance+Futures" Business Of T Insurance Company

At present,China is in a critical period of transformation and development from traditional agricultural production mode to modern agriculture,but the rising cost of agricultural production,unstable prices of agricultural products,limited environmental resources and a series of shackle factors affect the modernization and development process of China’s agriculture,while the WTO yellow box policy restrictions make China’s original agricultural products storage policy,agricultural price subsidies and other helping measures difficult to sustain in the long run,and need to It is necessary to find out the agricultural support system that can be adapted to the domestic situation as soon as possible.Against this background,the "insurance + futures" business was born,which realizes the organic combination of agricultural insurance market and futures market,using agricultural insurance to help farmers avoid risks and stabilize their income,while transferring and hedging the huge payout risks faced by insurance companies through the futures market,which has the advantages of being easily accepted by farmers and improving the efficiency of agricultural insurance.It has the advantage of being easily accepted by farmers and has also improved the insurability of agricultural insurance,and the pilot scale has been expanding since 2016.Taking T Insurance Company as the perspective,the paper introduces the knowledge of agricultural price index insurance and "insurance+futures" business as the theoretical basis of this paper,and conducts a detailed study on the background of T Insurance Company’s natural rubber "insurance+futures" business,participating parties,business model and operation analysis.Based on the pilot effect,it is confirmed that the rubber "insurance+futures" business can effectively help rubber farmers avoid losses caused by rubber price fluctuations and protect their basic income,and also help rubber processing enterprises stabilize their daily operation and promote the healthy development of local rubber industry.In this way,we conducted a survey and consultation for rubber farmers and rubber price insurance practitioners,and grasped the shortcomings of the rubber "insurance + futures" business: single source of premium funds,low understanding of rubber farmers,the need to optimize the cross-market cooperation,limited insurance coverage,etc.Then,based on the stakeholder theory,the thesis sorts out many stakeholder subjects in the "insurance+futures" business,integrates the demands of core stakeholders and proposes business objectives,and uses business strategy analysis tools to propose the direction of business operation strategies from four dimensions.Finally,the company proposes business strategies such as increasing business promotion,developing differentiated products to promote marketization,optimizing innovative cooperation models,and establishing a long-term mechanism for premium subsidies,taking into account the current situation of business development.