Research On Q Company’s Competitive Strategy

Competitive strategy belongs to the business-level strategy,which is based on the premise of the company’s development strategy.It plays an important instruction role in Q company’s resource allocation,acquisition and build Q company’s competitive advantages.The traditional competitive strategy we mentioned is Michael Porter’s differentiation strategy,cost leadership strategy and target focus strategy.After 43 years of development,Q company has achieved staged development from the restructuring of a foreign enterprise to a private high-tech enterprise.The company hopes to go faster and further on the road to continuing operations.In response to the changing business environment,the company’s competitive strategy is somewhat confused.There is uncertainty everywhere,the complexity of customer needs and various influencing factors and the ambiguity of the future.Through interviews with company executives,the Q company level hopes to use the differentiation strategy as the company’s competitive strategy,which can be based on the company’s 43-year industry.Based on experience,we provide differentiated products and services to obtain differentiated profits.However,in practice,it is found that the imitation and learning of competitors can easily pull the difference and make the difference disappear;the company hopes to face the competition with the cost leadership strategy and attack the competitors,but is worried that the cost leadership will bring the company to the company.The decline in profits,the status in the industry has become mediocre.The company also hopes to focus on the strategy and focus on target industries such as mobile phones,TVs,and consumer electronics.However,with the replacement and iteration of the industry,once the industry changes,it will follow the changes in the customer industry and generate huge risks.Through high-level interviews,middle-level and high-level questionnaires,and based on SWOT analysis,value chain analysis and QSPM matrix quantitative analysis,this thesis studies the competitive strategy for the company.Analyze the external environmental factors of Q company from the perspective of the macroscopic external environment of politics,economy,society and technology,and find out the external opportunities and threats.From the perspective of the company’s resource analysis and value chain analysis,analyze the company’s internal strengths and weaknesses for scoring,and finally make conclusions through SWOT analysis and QSPM matrix analysis,and finally find a suitable competitive strategy for the company-cost leadership competition strategy.In terms of strategy implementation,it provides corresponding solutions from the aspects of comprehensively implementing cost reduction and efficiency increase,integrating procurement and supply chain,optimizing process to give priority to efficiency,and comprehensively improving product yield.At the same time,it provides institutional guarantee,cultural guarantee and organizational structure for the implementation of competitive strategy.Provides a suggested protection scheme.Concerned about the hidden dangers that the cost competition strategy may bring,which may make the company become mediocre while pursuing low cost,it proposes an improvement plan to establish an independent R&D center and headquarters center,and carry out an independent organizational structure and different management model for Q company.The innovation and R&D of the company bring new impetus,which is synergized with the low-cost strategy of Q company,and provides escort for the effective implementation of the company’s cost leadership strategy.