| Today,China is facing a new era of economic transformation and industrial transformation.The real estate industry with the role of economic development will continue to play a leading role.As the income of Chinese people increases,the middle-class population continues to grow,and the demand for living conditions has changed from rigid needs to improved residential demand.In recent years,China's urbanization has continued to increase,and the real estate industry has played a role as a booster in this process.The real estate industry has ushered in a transformation.Although it has bid farewell to the "golden age" of the past decade and entered the "silver age",the market environment in this new era is also the second new opportunity for the real estate industry to develop at a high speed.Evergrande Real Estate Shenyang Company was born in 2007,with Shenyang as the center,radiating the Shenyang area,becoming the core wholly-owned subsidiary of Evergrande Real Estate's strategic layout in the Northeast.For Evergrande Shenyang,the challenges facing the new era are unprecedented.The company needs to rely on China's real estate policy reform and market demand to deepen its strategic operations,comprehensive architectural design,urban planning,real estate marketing,on-site construction and The level of financing operations enhances the company's own market share.Evergrande Real Estate Shenyang Branch needs to improve the level of real estate development and post-management mode.At the same time,improve the overall management process of the company and select a competitive strategy that is in line with the company's current operations,so as to enhance the company's competitive advantage in the Shenyang region and put a competitive strategy.Implement and complete the company's strategic direction.In summary,this article mainly describes the competition strategy of Evergrande Real Estate Shenyang Company.The details are as follows:First,this paper summarizes the current situation of Evergrande Real Estate Shenyang Company,and summarizes and analyzes some problems that have arisen in the current development.So far,the problems of Evergrande Real Estate Shenyang Company mainly include: the transformation of new commercial real estate model has no reference experience,its land reserve area is at a disadvantage;the low regional profit leads to insufficient capital flow;the transformation operation risk is very large.Second,this paper analyzes the company's external macro environment and market peer competition,analyzes the political environment,economic development trends,social culture and technology level with PEST analysis tools;competes with competitors in the industry with Porter Five Forces model.Analysis of potential competitors,alternatives to alternatives,bargaining power of suppliers,and bargaining power of buyers.Third,analyze the internal situation of the company,including organizational structure,human resource management,corporate culture,financial level,operational management capabilities and real estate development capabilities,especially for real estate development capabilities,analysis of the early stage of the project development phase of Evergrande Shenyang Preparation,mid-term implementation and post-maintenance management,and elaborated.Using SWOT analysis tools to comprehensively analyze the company's strengths,weaknesses,opportunities and challenges,and use SWOT analysis matrix to obtain corresponding advantages,disadvantages,opportunities and challenges,and solve them with corresponding strategies.At last,in order to meet the future development strategy of Evergrande Shenyang,this paper compares the cost-saving strategy and the differentiation strategy,and finds that Evergrande Real Estate Shenyang should focus on developing differentiated competitive strategies and achieve breakthroughs in regional development.In order to obtain the competitive advantage of the same industry in the Shenyang area,and to expand the industrial layout. |
PDF Full Text Request