Research On The Development Strategy Of Rural Tourism In Zhoushan City Based On Grey Correlation Degree

As the per capita income of Chinese residents continues to improve,people’s demand for high-quality life continues to increase.This demand has greatly promoted the development of national tourism.The number of tourists to various places in leisure time is increasing,and the tourism enthusiasm is gradually rising.With the flying start of tourism and travel,rural tourism has appeared in front of the public with a new look in recent years.Therefore,the active exploitation of pastoral tourism can not only accelerate the improvement of rural economy,but also meet people’s material and cultural needs.Rural tourism is very important for rural development.There are many factors that affect the exploitation of pastoral tourism,but there is no direct and apparent relationship between these elements.On this basis,based on the grey correlation degree,this paper studies the methods to facilitate the exploitation of pastoral tourism by looking for the factors affecting the development of rural tourism.Based on the above understanding,the paper takes the exploitation of pastoral tourism in Zhoushan as the investigation object,discusses the promotion strategy of pastoral tourism in Zhoushan,and carries out the rational allocation of tourism resources in combination with the actual situation,so as to provide countermeasures and suggestions for the exploitation of pastoral tourism in Zhoushan.Avoid the loss of financial,human and material resources caused by unreasonable rural tourism development plan,put forward more creative development ideas for Zhoushan rural tourism,provide practical guidance,and promote the overall tourism goal of Zhoushan whole area construction.Using the methods of literature research and model construction,through the comprehensive investigation of the exploitation of rural tourism in Zhoushan,this paper hopes to facilitate the exploitation of pastoral tourism in Zhoushan,summarize the current shortcomings of pastoral tourism in Zhoushan,and put forward more targeted opinions.The research is split into six sectors: the first sector recommends the research purpose,the research current situation of domestic and foreign literature and the overall technical path;The second part introduces the definition and theoretical basis of relevant concepts,and explains the concept of grey correlation degree and rural tourism;The third part analyzes the current situation of pastoral tourism progress in Zhoushan,including basic information,opportunities and challenges faced by the exploitation of pastoral tourism;The fourth part is the demonstration research part,which establishments the pastoral tourism progress index system of Zhoushan,determines four secondary indicators: economic foundation,social activities,ecological environment and external conditions,and obtains the shortcomings of pastoral tourism in Zhoushan City through correlation analysis;The fifth part provides a new path and Countermeasures for the exploitation of pastoral tourism in Zhoushan City;The sixth part is the research results and prospects of this topic.