A Study On The Development Of Tourist Market Of Rural Residents In Zhoushan Archipelago New Area

With the rapid growth of the rural economy, the improvement of agricultural production structure adjustment and the production efficiency, rural residents can be discretionary income and leisure time increases, and the traditional concept of consumption change, travel demand of rural residents increased, tourism awareness continues to improve, rural resident tourism market research and development is promoting the rapid development of China's tourism industry is an important strategic, but also attracted attention of the academic circles.The has great potential for development of Zhoushan Islands New Area as the research object, as in the coastal area of our country economy strong city and tourist city, the rapid growth of the income of rural residents, the tourism market is in consumption expansion period. Therefore, the research focuses on the feasibility of Zhoushan Islands District Rural resident tourism market development, and rural residents in Zhoushan islands tourism consumption behavior preference and according to the characteristics of the proposed corresponding measures, has a certain practical significance.The first chapter is the introduction part mainly elaborates the rural resident tourism market development of theoretical significance and practical value. This chapter puts forward the research background, the purpose and significance of the research, the research methods and the key points of the rural residents' tourism market in Zhoushan.The second chapter is the related theoretical basis. The relevant definitions of some tourism related professional words, analysis on the research status of rural tourism at home and abroad, and sorted.In the third chapter, from the point of view of the development to analyze the necessity and feasibility of the rural resident tourism market development. From the need of new rural construction, the development of peasant-household needs four aspects to elaborate the necessity of Zhoushan Islands District rural resident tourism market development. In Zhoushan Islands District Rural Residents as the research object, from the travel conditions mature, the improvement of Zhoushan City traffic status quo at home and abroad, the perfection of the relevant government policy, tourism enterprises increasingly fierce competition of four aspects to elaborate the feasibility of Zhoushan Islands District rural resident tourism market development.Chapter four Zhoushan Islands District rural residents travel status. This chapter first describes the Zhoushan archipelago new rural residents travel based. Secondly, through the investigation and study, from the preference of tourism resources, tourism destination preference, travel distance preferences and other nine aspects of the Zhoushan archipelago new rural residents tourism consumption behavior preference analysis.Development of tourist market strategy for rural residents in Zhoushan archipelago New Area.This chapter from the government departments, tourism enterprises, rural communities from three angles respectively, put forward a series of development strategies.