| Life insurance business is an important business branch of China’s personal commercial insurance market system.This paper focuses on the impact of economic policy uncertainty on the business performance of China’s life insurance companies,and puts forward targeted suggestions and measures to provide some reference for the development of life insurance industry.Focusing on the research theme,this paper focuses on the basic business status related to the business performance of life insurance enterprises,research at home and abroad,relevant business concepts and theories,and the main influencing factors of business performance.It puts forward the basic relationship hypothesis between economic policy uncertainty and the business performance of life insurance enterprises and two heterogeneity analysis hypotheses,and establishes a linear regression measurement model.In the model structure,the original premium income represents the business performance of the enterprise,which is the explanatory variable in the analysis.The uncertainty of economic policy is used as the explanatory variable to represent the fluctuation of economic policy.At the same time,the total marketing expenses,the total number of employees at the end of the year,the annual compensation amount,the total assets at the end of the year,the total liabilities at the end of the year and the total number of sales agents are selected as the control variables,and the heterogeneity analysis is made from the two dimensions of listing status and property right nature.The time interval of sample data selection is from 2005 to 2020,a total of 16 years,with a total of 1034 data.The main conclusions are as follows:first,at the significance level of 5%,economic policy uncertainty is positively correlated with the operating performance of life insurance enterprises,with a partial regression coefficient of 0.312;It has a greater impact on the operating performance of unlisted life insurance enterprises and non Chinese funded life insurance enterprises,with partial regression coefficients of 0.296 and 0.276 respectively.Second,life insurance enterprises should adopt differentiated coping strategies according to the nature of property rights,listing or not,organically integrate economic policy uncertainty with life risk management business,and improve the depth and breadth of business.Third,in dealing with the uncertainty of economic policy,the government level should comprehensively consider the policy and market,improve policy transparency and implement necessary control over the uncertainty of economic policy. |
