Narrative Research On Film And Television Public Service Advertisements For The COVID-19 Epidemic Prevention And Control

The COVID-19 outbreak began in late 2019,Against this backdrop,film and television public service advertisements for the COVID-19 epidemic prevention and control should be born.This paper takes film and television public service advertisements for the COVID-19 epidemic prevention and control as the object of study.By using the theory of narratology,using the methods of literature research,text analysis and case study,this paper integrates the timeliness of anti epidemic advertisements with the classics of narratology,and probes into the narrative connotation of film and television public service advertisements for the COVID-19 epidemic prevention and control.The introduction part expounds the research background,research value,research methods,literature review,innovation and shortcomings.In addition to the introduction,the main body of the thesis is divided into five parts.The first chapter is an overview of narrative theory and film and television public service advertisements for the COVID-19 epidemic prevention and control.Then,it makes a systematic analysis from three aspects: the narrative theme,narrative elements and narrative characteristics of film and television public service advertisements for the COVID-19 epidemic prevention and control.Analyze the advertising theme and grasp the key and central work of national anti epidemic at each stage.Narrative elements are an important part of advertising noumenon.Through the analysis of narrative elements,we can have a micro insight into advertising.Explore the narrative characteristics and grasp this kind of advertising from a macro perspective.As the latest development result of public service advertising,this article takes a small view of the big picture to spy the current development status of public welfare advertising in China.The last chapter analyzes the problems existing in film and television public service advertisements for the COVID-19 epidemic prevention and control and puts forward some feasible suggestions.film and television public service advertisements for the COVID-19 epidemic prevention and control has played a role in displaying epidemic situation and appeasing the people’s mood in a special period.Analyzing the rational use of film and television public service advertisements for the COVID-19 epidemic prevention and control during the period of fighting against the epidemic will not only be conducive to the mobilization and publicity of epidemic prevention and resistance in the future,but also have reference significance for the country and the government to carry out the publicity of various emergency public health events in the future.