Research On Financing Risks Of Real Estate Enterprisesand Their Prevention

Over the years,China’s real estate industry generally has problems such as high asset liability ratio,which shows great potential risks.In August,2020,the introduction of the fund monitoring and financing management rules for key real estate enterprises(referred to as the asset management policy for real estate enterprises)aims to effectively curb the high financing phenomenon in the real estate industry.Compared with the previous regulatory measures,it is more stringent.It is of practical significance to study the financing risks of real estate enterprises and their prevention in combination with the fund regulatory policies.This paper chooses Greenland Holding Group Co.,Ltd.(Greenland holding,code600606)as the case study object.Greenland holdings is a leading enterprise in the industry,which is representative.By studying the financing risks of Greenland holdings and their preventive measures,we hope to provide reference for other enterprises in the same industry,so as to improve the ability of real estate enterprises to prevent financing risks.Therefore,this paper first summarizes the current research status of financing methods and financing risk prevention of real estate enterprises at home and abroad;Clear the related concepts of financing risk and its prevention of real estate enterprises;It expounds the relevant theoretical basis and how to apply these theories to study the financing risk of Greenland holdings;This paper describes the financing channels and characteristics of the real estate industry,and analyzes the financing risks of the real estate industry.By describing the financing status and structure of Greenland holdings,and comparing the requirements of the management and control indicators of the asset management policies of real estate enterprises,it is found that Greenland Holdings has financing risks.Further,the efficiency coefficient method and the implementation rules for enterprise performance evaluation are used to quantitatively identify the financing risks of Greenland holdings.Based on the operation and financial status of Greenland holdings,12 financial indicators are selected and divided into four levels to calculate the comprehensive efficiency coefficient of financing risk.The calculation results show that the financing risk of Greenland holdings from 2017 to 2021 shows an upward trend first and then downward trend.It shows that Greenland Holdings has taken corresponding debt reduction measures after the implementation of the asset management policy of real estate enterprises.Its comprehensive index has an upward trend and the financing risk has a downward trend.By analyzing the quantitative calculation results of financing risk of Greenland holdings,it is further found that the main factors leading to the financing risk of Greenland holdings are unreasonable financing structure,high debt ratio,long capital turnover time,high financing cost and excessive business diversification.By summarizing the financing risk prevention measures of Greenland holdings,it is proposed that the company should comply with the changes of national policies,optimize the financing structure,strengthen capital withdrawal,control the financing cost and enhance the digital transformation to enhance the core competitiveness of its main business.These financing risk prevention suggestions can also be used for reference by other enterprises in the same industry.Through the research,this paper hopes to put forward feasible suggestions for Greenland holdings to reduce financing risks,improve its financing efficiency and level,and also hope to help other real estate enterprises find appropriate preventive measures to reduce financing risks,so as to promote the healthy development of real estate enterprises.