A Study On The Motives That Influence Thai Business People In The Food Industry Towards China

Dealing businesses with mainland China has grown in popularity,particularly among Thai business people.Furthermore,China has been increasing its investment in Thailand,opening up a wide variety of opportunities for Thai entrepreneurs.China has invested in Thailand for a range of reasons,including the fact that Thailand remains the most appealing and desirable destination for foreign direct investment in the Asia-Pacific region.This is evidenced by the fact that,according to CAGR,investment applications from China have climbed by 208 percent since 2017.The food business,particularly food exporting,is one of the most popular trades among Thai business owners.There are other destinations to choose from,including the United States,Japan,and Southeast Asia.China,on the other hand,remains one of the top destinations.The goal of this study is to look at the factors that determine the export of Thai food products to China.The study has produced helpful information not only for Thai business people but also for marketers,allowing them to better understand and learn about the underlying motivations that drive Thai business owners’ intentions to conduct export business with China.Implicated impacts on the Chinese economy and food market along with contemporary consumer trends were investigated for this study.This paper considers the operations of companies with long-standing export relations with China,in comparison with those whose export activities have not been established in the Chinese market;albeit plans for market entry have been contemplated.More specifically,the former category consists of leading firms in the export of fresh fruits,frozen food,and soybean food products.These companies export their food products internationally – China being one of their most popular destinations.In order to achieve a comprehensive view of exporting firms’ decisions for a particular market,the perspectives of the latter category were explored for comparison – comprising of companies specializing in uncooked rice and fresh vegetables.The process of data collection was completed via face-to-face interviews.The main findings corroborated extant literature arguing for the influence of both internal and external factors – particularly the exporting companies’ operational and structural stability,and international expertise along with their relations with China,the market’s potential,expected profitability,and cultural similarity.The implications of these findings have also been discussed and future research approaches proposed.