Research On The Choice Of Market Entry Mode Of The High-tech SMEs Internationalization

Under the background of deepening economic globalization,as operating entities with technology and service as the core,promote economic development and technological innovation and revolution.Internationalization of enterprises is not only a strategic choice of enterprises,but also the key to the survival and development of enterprises.To enter the international market,small and medium-sized technology-based enterprises can follow the international leading industry technology,follow up industry standards,participate in market competition and explore domestic and foreign markets,so as to achieve stable and sustainable development.However,due to their small scale,insufficient resources and lack of familiarity with and experience in the international market,small and medium-sized technology-based enterprises have a bumpy and tortuous road to explore foreign markets.Nowadays,the international situation is complicated,so it is particularly important to explore the international market suitable for small and medium-sized technology-based enterprises to enter and the corresponding entry mode.Starting from the relevant theories of entering the international market,this study analyzes the status quo of small and medium-sized technology-based enterprises entering the international market on the basis of combing other scholars’ literature on the motivation of enterprise internationalization,choice of target market,entry mode and influencing factors.There is lack of long-term planning,market research attention is not high and the international market entry mode choice is blind,according to its own characteristics of technology-based smes build international goal market choice model of small and mid-sized enterprise after entering the target market and market entry mode choice model,finally,J company,for example,using the two models,For the company to enter the international target market and select match market entry mode,finally choose the J company fit into the target market and the best market entry mode,finally for small and mid-sized enterprises entering the international market to choose the recommendations to the government level and enterprise level,to more technology-based small and medium-sized enterprises to enter the international market mode choice to provide the reference.