Research On Channel Decision Optimization Of Electronic Product Recycling And Remanufacturing Considering Users’ Privacy Concerns

Due to the rapid development of economic level,consumers’ purchase desire and purchasing power are also increasing.Therefore,behind the surge in transaction volume and logistics is the elimination of a large number of products.Taking waste electronic products as an example,the key metals contained in waste electronic products have high reuse value.Recycling and remanufacturing them not only reduces the production cost,but also promotes the environment the harmonious development of economy and society.Therefore,the recycling of waste electronic products has considerable development prospects.With the development of various ways of recycling of waste electronic products,the reality of the development of the recycling industry has been seriously restricted by the formulation of a variety of ways for users to recycle or dispose of waste electronic products.Therefore,how to consider users’ privacy concerns and formulate the optimal recycling price,recycling treatment methods and recycling channels under different rights structures is the focus for enterprises to obtain advantages in market competition.In addition,the entry of the Internet makes the competition of recycling channels increasingly fierce,and different processing costs and recycling processes give users different recycling experiences.Therefore,there will be different situations in market demand.In this regard,considering the determined and uncertain situations,through the model game of three different recycling modes,Studying the impact of user privacy concerns on Enterprise Pricing and recycling channel selection is also an important issue for the development of the industry.To sum up,on the basis of summarizing and analyzing the research results related to users’ privacy concerns,recycling channels and recycling modes,this paper mainly focuses on the following three aspects:(1)Under different right structures,users’ privacy concerns are the optimization strategies for supply chain participants to choose recycling channels.The privacy concerns of users are built into the recycling volume function to study the decision-making of online and offline dual channel recycling channels under the leadership of manufacturers and retailers.The research shows that: considering the privacy concerns of users,the profit of centralized decision-making system is the highest;Users’ privacy concerns have a positive impact on manufacturer’ and retailer’ recycling prices,recycling volume and profits,while online recyclers have the opposite effect;Manufacturer and online recycler are more willing to choose the manufacturer led model,while retailer is more willing to choose the retailer led model.(2)Under different recycling modes,users’ privacy concerns are the optimization strategies for supply chain participants to choose recycling channels.Based on the analysis of the three factors that affect the decision-making of second-hand manufacturers,such as the degree of concern of second-hand manufacturers and the recovery of second-hand users,this paper constructs a closed-loop game model based on the analysis of the three factors that affect the decision-making of second-hand manufacturers.The research shows that the increase of users’ privacy concerns can promote the pricing and sales of manufacturers’ two types of products,but will affect the price and sales of second-hand dealer’ new products;Users’ privacy concerns have a greater impact on the price of new products and less on their sales;The increase of users’ privacy concerns promotes the profits of manufacturers and retailers,but will affect the profits of second-hand merchants;In terms of recycling mode,with the increase of users’ privacy concerns,the system profit of manufacturer recycling mode is better than the other two modes.(3)In the case of uncertain demand,users’ privacy concerns are the optimization strategy for supply chain participants to choose recycling channels.The users’ privacy concerns are depicted into the user’s utility function.Under the single line online recycling mode,single line offline recycling mode and mixed recycling mode,the research shows that in the single recycling mode,the recycling price and transfer price are positively correlated with the users’ privacy concerns.In the mixed recycling mode,The manufacturer’s recycling price and transfer price are inversely related to the users’ privacy concern,and the recycler’s recycling price is positively related to the users’ privacy concern;Among the three recycling modes,mixed recycling channels are more suitable for social and economic development.