Research On The Development Of Financial Services Of G City Commercial Bank Under The New Regulations Of Asset Management

Domestic bank financial Services began in 2004.After 18 years of vigorous development,many types of banking institutions,such as large state-owned banks,joint-stock banks,urban commercial banks,rural financial institutions,foreign banks and financial management subsidiaries,accept the entrustment of investors and uphold the responsibility of "managing finance on behalf of customers" to provide professional services for the majority of financial management customers.By the end of June 2021,the existing scale of financial products of commercial banks and financial management companies had reached 29.00 trillion yuan,with a year-on-year increase of 12.14%.The overall operation of bank financial Services was stable and growing.In order to effectively prevent financial risks and promote the healthy development of the asset management industry,multi departments led by the Central Bank jointly issued the guiding opinions on standardizing the asset management business of financial institutions in April 2018.Since then,the asset management industry has embarked on a new journey of major turning points and changes of the times.Bank financial Services occupies an important position in the asset management industry.Its performance during the transition period of more than three years is the most representative epitome of the whole asset management industry.In addition to the new regulations on asset management,many departments have issued a number of supporting rules,such as the measures for the supervision and administration of financial Services of commercial banks and the rules for the identification of standardized creditor’s rights assets,which have promoted the high-quality development of bank financial Services.At present,the regulatory authorities have not disclosed in detail the transformation results of the financial Services of all financial subsidiaries and banking financial institutions when the new asset management regulations are officially implemented,and many small and medium-sized banks,especially those represented by urban commercial banks,have ushered in a double-edged sword of survival challenges and development opportunities in a new round of reform.Taking G City Commercial Bank as an example,this paper studies the development of financial services of G City Commercial Bank under the background of the new asset management regulations,starts with the problems that G City Commercial Bank still faces after completing the transformation of the new asset management regulations,analyzes the causes of the problems,and puts forward suggestions for the future development of its financial services.The core competitiveness of G City Commercial Bank’s wealth management business lies in its high product yield,which makes it stand out among the three city commercial banks in the province,and its wealth management business is developing at a high speed.However,in the context of new asset management shares,the financial services of G City Commercial Bank is also facing a greater impact.For small and medium-sized urban commercial banks,if they want to stand out in the new round of changes in the asset management industry,they need to: first,accelerate the replenishment of capital and sell the financial products of financial subsidiaries of other banks on a commission basis;Second,sell some bonds in the secondary bond market to reduce the concentration of wealth management assets;Third,establish a sound credit rating and risk management system and enhance the ability to control net worth;Fourth,strengthen the construction of talent team and enhance the ability of independent innovation;Fifth,increase investment in science and technology systems and speed up the construction of electronic whole process.If small and medium-sized city commercial banks can seize the opportunity of drastic changes in the industry,their financial services will usher in a new round of development.