Research On The Development Status And Development Strategy Of Rural Tourism In Panjiawan Tujia Township

The report of the 19 th National Congress clearly puts forward the general requirements of implementing the Rural Revitalization Strategy to build a well-off society in an all-round way and realize the great rejuvenation of the Chinese nation.Under this background,the positive role of rural tourism on agricultural and rural farmers perfectly meets the general requirements of the Rural Revitalization Strategy for agricultural and rural development in the new era,The new era and new situation also provide great prospects and opportunities for the development of rural tourism.With the development of the times,the mode and way of rural tourism development have not been further improved and upgraded with the changes of the general environment.There are some situations,such as the unbalanced and insufficient development of rural tourism,and tourism products are difficult to meet people’s consumption needs.The existing research on the development model and measures of rural tourism under rural revitalization is less,and can not be combined with the deeper requirements of rural tourism in the new era.Taking Panjiawan Tujia township as an example,this paper makes an in-depth analysis.By applying the theories of sustainable development,leisure economy and experience economy,and using the method of investigation and analysis,this paper analyzes the current situation of rural tourism development in Panjiawan Tujia township.Under the current conditions,there are some problems in the rural tourism development of this township,including insufficient tourism products,single development mode Various problems including low service quality and low sustainability.By cross analyzing the contents of the questionnaire,this paper deeply analyzes the reasons,and uses SWOT analysis method to deeply analyze the advantages,disadvantages,opportunities and challenges of improving the quality of rural tourism in Panjiawan Tujia Township under the revitalization of rural areas.Then,based on the SWOT analysis results,this paper discusses the direction and development objectives of its quality improvement.This paper puts forward the improvement of rural tourism quality in Panjiawan Tujia Township,including product expansion,implementation paths under various cooperation modes,as well as relevant safeguard measures such as overall planning,strengthening marketing and optimizing talent introduction.Finally,this paper summarizes the rural tourism development strategies and research methods of Panjiawan Tujia Township under the Rural Revitalization Strategy,discusses some deficiencies,and looks forward to the next work focus and its promotion and application.The research results of this paper can provide reference for the development of rural tourism in Panjiawan Tujia Township and help the region to achieve rural revitalization.