Research On Marketing Strategy Of M Medical Device Company

In recent years,medical demand has grown steadily,and the medical industry is in a state of rapid development.At the same time,medical device distributors.medical device distributors will continue to focus on product promotion,market development and maintenance,after-sales service,etc.,financial and material resources.And put the focus of marketing management on products and marketing strategies.Although sales revenue has increased,there are different levels of development ideas based on sales concepts,sales models,and manufacturers’ willingness to cooperate,and product market share and sales profits have been affected to a certain extent.In order to effectively reverse this trend,dealers need to reflect on their business strategies,adjust and formulate marketing strategies in real time.As a typical small and medium-sized sales enterprise of medical devices and reagents,if you want to stand out from the current fierce market competition,you need to formulate a marketing strategy suitable for your own development trend.This article will also elaborate on this part of the content.In the process of this research,the existing marketing strategy and external environment of M Medical Device Company will be analyzed,and five forces model will also be used.Based on these theories,the external environment faced by enterprises will be analyzed,and then corresponding adjustments will be made according to these influencing factors.Only by clarifying the company’s resource advantages and main competitiveness can we work out a suitable development strategy.Finally,by constantly updating the market analysis and constantly exploring the market positioning suitable for itself,redesign the company’s marketing mix strategy and put forward appropriate suggestions to ensure the smooth implementation of the marketing strategy.This study believes that the development problems in the company’s operations are mainly due to the unreasonable product structure,single market and lack of core competitiveness.Establish brand strategy and diversification strategy.The development strategy is to help companies complete the construction of a marketing network based on market share and accelerate the development of secondary and tertiary markets,especially the construction of distribution channels.In the face of unforeseen competition,adapting to market changes,maximizing strengths and avoiding weaknesses,and formulating good marketing strategies are the keys to a company’s survival and sustainable development.