Research On The Marketing Strategy Of T Company’s Honey Agricultural Products

China is a large agricultural country,and agriculture has always been an important pillar supporting the development of the national economy.Since the19 th CPC National Congress was held,with the formal introduction of the rural revitalization strategy,the country has given strong policy support to the development of agricultural specialty industries.Under the background of the current rural revitalization strategy,all parts of the country actively use local advantageous agricultural industry resources to create special agricultural brands.W City has rich agricultural resources,of which honey is one of the characteristics of the local agricultural industry.In recent years,under the background of the country’s vigorous implementation of the rural revitalization strategy,based on the policy guidance of local governments,the scale of honey industry in W City has been effectively promoted,and the degree of industrial scale agglomeration has been improved.However,with the further expansion of the industrial scale,product sales have become a key factor restricting the development of the honey industry in W City.This paper takes T company,a representative honey production and marketing enterprise,as the research object,and makes an in-depth case study on the honey product marketing of the company by using the marketing theory.Firstly,through the analysis of external macro environment and industry development environment;Then,through the analysis of the current situation of T company’s internal marketing and the comprehensive induction through SWOT analysis,it is found that the overall product processing level of T company is low,and the problems such as single price strategy and channel construction are more serious.It is concluded that T company is suitable to implement the product differentiation strategy;Finally,according to the analysis results,STP theory is used to make accurate market positioning,and put forward targeted and feasible marketing strategy suggestions and relevant guarantee measures for the implementation of marketing strategy.Relying on the Rural Revitalization Strategy,T company should further refine the market positioning,improve the added value of product science and technology,build a diversified product and price system,build and improve network channels and regional agency channels,innovate promotion forms,and enhance the marketing effectiveness of T company’s honey products in the future,Drive the overall honey industry in W to develop with higher quality.