The FRST Company Ecological Agricultural Products Marketing Strategy Research

Economic development, constantly improve the living standards, more and more consumers pay attention to the quality of life, taste, also more and more high to the requirement of food quality. But with the rapid development of economy, also can appear a lot of negative effects, such as the environmental pollution caused by industrialization, the pollution of water resources; Food safety problems, such as cooking oil, food additives, milk powder in acetone cyanamide was overweight problem, etc., make more people pay more and more attention to from breeding and processing to put food on the table the whole process of security. All of these lead to more and more people for green, health, safety and nutrition of ecological agricultural interest, so the ecological agriculture is faced with a bigger development space. Number of ecological agricultural enterprises has increased dramatically in recent years, increasingly fierce competition between the enterprises. FRST company is the main ecological agricultural products company, under the new market situation, as the ecological agricultural enterprise, can successfully achieve their marketing goals, in the increasingly fierce market competition, the key lies in whether can establish with enterprise features, stable and effective marketing to conform to the goal of enterprise management mode and effective coordination and management.Based on agricultural product marketing, green marketing at home and abroad was reviewed on the basis of related theory, this paper expounds the FRST company overview of ecological agricultural products, and analyzes the FRST company ecological agricultural products marketing present situation and existing problems; From the international market, the domestic market and green consumption consciousness, market supply and competition conditions of analyzes the external environment FRST ecological agricultural products marketing company, from the perspectives of geographical location, the green marketing idea, analyzed the FRST company internal environment of ecological agricultural products marketing, the SWOT analysis summarizes the FRST ecological agricultural products marketing company’s strengths, weaknesses, opportunities and threats, has been clear about the FRST ecological agricultural products market demand and target market, use 4 p theory to design includes product, price, channel, promotion, and experiential marketing strategies, such as ecological agricultural products marketing strategy.In this paper, we study the FRST ecological agricultural products target market positioning and design of the ecological agricultural products marketing strategy, to accelerate the FRST ecological agricultural products marketing company, improve the competitiveness of the company in the green industry, at the same time can also be used for other ecological green agricultural enterprise marketing strategy optimization to provide the reference.