Reserch On Internet Marketing Strategies Of XX Honey Products

With the appearance and popularity of the internet and the rapid development of electronic communication technologies, people’s consumption habits and concept take place greatly changes. The emergence of e-commerce and internet marketing meet the people’s living, also bring the new chance for the enterprises. Honey is a natural health product, more and more welcomed by the general public. However, the traditional sales model difficult to adapt to the increasingly fierce market competition, network marketing became the future direction of honey products business.The paper consists of five chapters: The first part is about the background, research ideas and methods, content and based on the lack of innovation and research. The second part of the theoretical literature review and comments: define the concept of network marketing and ecommerce, and introduces the theory of traditional marketing and network marketing, network marketing will be noted that the development trend of corporate marketing. The third part honey sales environment analysis and marketing status: the status quo of traditional honey products companies analyzed, pointing out its shortcomings: the way they operate honey product homogeneity, lack of professional marketing talent and level of information management is not high. The fourth part of the status quo XX honey product marketing in e-commerce carried out a detailed analysis. The last part is about honey products e-commerce marketing strategies Case study: XX bee business, for example to elaborate network marketing strategy implementation measures.In this paper, network marketing theory as the guiding principle, the method of STP marketing theory, market segmentation, target market selection and market positioning as honey product marketing ideas put forward to solve the XX honey products network marketing strategic planning and network environment method of operating. xx honey products companies only to build efficient network marketing platform, reserve professional network marketing talent, good marketing and operations network environment, in order to fight the XX domestic honey products business line of honey products health care companies.