| At present,with the rapid development of economy,many enterprises will broaden the market share,improve the market share as a long-term development strategy.As high-quality milk sources are increasingly sought after today,milk powder enterprises are competing more and more intensely for market share of their products.In addition,due to the continuous decline in the number of dairy cows in China in recent years,the value of pasture in the future will be increasing.With the intensification of competition in the milk powder industry,many enterprises pursue development and continue to expand,and adopt a series of measures,such as listing,mortgage and bank loan,to obtain funds to support the development of enterprises.In the daily operation of the company,there is always competition in the same industry.Effective financial risk control measures are the premise to ensure the healthy development of the enterprise,and also have an important impact on the realization of the sustainable profitability of the enterprise.If the risk can not be well evaluated and controlled,it will face the threat of bankruptcy.Therefore,enterprises should strengthen the internal financial risk management system,enhance the staff’s awareness of financial risk prevention,and strengthen the analysis and control research on the financial risk of milk powder enterprises,which is particularly important to ensure the normal operation of enterprise capital flow and reasonable control of financial risks in financial activities.In this context,this paper in the research process,first of all,the domestic and foreign literature related to financial risk theory,and then the concept of financial risk and related theoretical basis are introduced,put forward the entropy method and improved efficiency coefficient method combined with the financial risk evaluation system;Secondly,through the analysis of beingmale financial indicators,identify the four aspects of its financing,investment,operation and income distribution risks,and analyze the causes of these risks;Then combined with beingmate’s own financial situation,the entropy method is used to construct the financial risk evaluation index system,so as to determine the weight of the relevant financial risk evaluation index.At the same time,the improved efficiency coefficient method is used to evaluate and analyze the related financial risks of Beingmate.Results show that because of beauty by the United States in 2016-2020 have risk in 1 year,3 years in a state of greater risk,1 year in big risk condition,no 1 year nearly five years in a state of low risk,suggesting that Mr Due to the volatile financial situation,the main reason lies in its high investment risk,operation risk and income distribution risk;Finally,according to the evaluation results,put forward relevant suggestions and opinions to control financial risks.The research of this paper is helpful for Being Mate to have a deeper understanding of its own financial situation,so as to strengthen the prevention and control of financial risks,and also provides certain reference value for other listed companies in the milk powder industry to evaluate and control financial risks. |