Research On The Transformation Of Brokerage Business Of B Business Department Of S Securities Corporation

It is a proposition that companies in transition often meet in the process to adapt to the changes in internal and external environment and realize the long-term development of enterprises.It is also a process in which enterprises reshape their competitive advantages,enhance their social values and achieve a new enterprise form.In the history of the development of securities companies,which began 30 years ago,securities brokerage has been the main profit model of local securities companies.However,since the commission war started in 2008,the whole situation of the securities industry has changed dramatically,and the brokerage business with commission as its main source of income has become meager profit and weak.As the front-line camp of securities companies,the sales department must recognize the urgency of the brokerage business transformation,make early preparations,conform to the trend and create new profit channels.The problems and strategies of brokerage business transformation in B Business Department of S Security Corporation are the subject of this paper.The idea of this paper is based on the theory of enterprise transformation,wealth management and new media.Under the new situation of internet development,comparing the development process of brokerage business abroad and home,this paper is meant to analyze the research object and solve the transformation problems encountered in B Business Department.First,this paper introduces the history and current situation of the securities brokerage business of foreign and domestic securities.Then,the macro-environment and industrial environment of transformation are analyzed with the theory of transformation,and we will the motivation of transformation.Finally,through the SWOT analysis,the paper will help the B Business Department find the orientation,the key points and principles of brokerage business transformation,and then give specific suggestions for the transformation.Although brokerage business is still one of the main sources of income for Chinese securities companies,it has reached the cost line.S securities,as a small and medium-sized securities company,brokerage firm is its main source of income.If it doesn’t catch the pace of transformation and continues to compete with large and medium-sized brokerage firms in homogenization,it will be a dead end.The B Business Department of S Security Corporation should seize the opportunity of company restructuring and capital injection,change the direction of management and rationally allocate resources in time.Through transformation,the company can seize customer resources,occupy the market and walk out of its own transformation path.