Research On The Transformation Of Brokerage Business Of Securities Companies

Securities brokerage Business is one of the traditional core business of securities companies,and it is also the top priority of the innovation transformation of securities companies.The extensive development mode of traditional brokerage business leads to the increase of rigid operation cost year by year,the high degree of homogenization of products and services,the Fierce Commission war among securities companies,and the difficulty of profit.Therefore,it is of great theoretical value and practical significance to study the innovation and transformation and upgrading of securities brokerage business under the environment of continuous market downturn and the decline of traditional brokerage business channel income.This paper first analyzes the necessity and urgency of the transformation of brokerage business of securities companies.Secondly,it analyzes the successful practices and experiences of the transformation of securities brokerage business in the United States.The research thinks that enriching product chain,improving asset allocation ability,strengthening personalized customer service,developing manual and Intelligent Investment Advisor can provide useful reference for China's securities brokerage business transformation.Thirdly,it analyzes the beneficial exploration of domestic securities companies in order to promote the transformation of brokerage business.The research holds that the transformation of China's securities brokerage business mainly includes setting up a new light sales department with low cost and flexible operation,enriching financial products,improving financial service skills,attaching great importance to the active role of investment consultants in business development,speeding up the construction of intelligent investment consultancy system,and promoting the application of new technology such as "Internet +" and financial technology,The increasing intensity of personnel input and other ways.Iv.Empirical study of the positive results achieved by the practice of brokerage business transformation in securities companies further confirms that the investment consultancy business has a significant impact on the performance of large securities companies,the high positive correlation between information technology input and net profit,and the improvement of the fitting superiority of financial product sales capacity and net profit.Finally,the paper studies the countermeasures to speed up the transformation of brokerage business of securities companies.The research thinks that we should take the customer as the center,the product as the carrier,enhance the comprehensive financial service ability,and adopt more vigorous measures.