Research On The Value Evaluation Of Internet Enterprise Data Assets From The Perspective Of RevenueSharing

In recent years,the development of digital economy in China is rapidly advancing,and the digital economy has already become an important promoter of China’s high quality economic development.The party is in 2020,and it is nine times in the whole group,while the reform of the deepening of traditional production elements such as land,labor,and the capital which can promote the data,the powerful positive feedback effect to the economic society,and the traditional industry where the data can be widely combined,and the value which can make the value with the potential are enormous.This further clarifies the importance of data resources and clarifies that the data resources have a very strategic position in economic development,and the company also promotes developing and developing new production elements of data.The enterprise can process the original data through the big data technology,research and develop,and produce the computerization system and the service mainly on the data.On the other hand,companies can help companies manage better corporate management through data accumulation and research.That is,data resources become new assets that bring economic effects to Internet companies,and are important assets for Internet companies.Therefore,it is necessary to evaluate the value of the data assets of the Internet company scientifically and accurately in order to clearly recognize the importance and the economic value of the Internet company’s data assets,as well as to increase the core competitiveness of the Internet company.Therefore,it is an immediate problem to construct a scientific and normative evaluation system on the value evaluation of data assets of Internet companies.First,in this paper,we gather and organize theoretical and international theoretical research on data assets in recent years with the research of scholars in Japan and abroad.In this paper,we discuss the uniqueness of all data assets used by Internet companies,and synthetically analyze various factors that affect the value of Internet asset data assets.In this paper,we analyze the applicability of the conventional evaluation method,and compare the previous study with the concrete application method,and to compare the value of the data assets using the multiple return method.It should be noted,however,that the multi-period superannuation does not take into account the effect of financial indicators on asset value,and does not take into account the characteristics of adjustment of the data asset value is calculated,and the value analysis of the data asset value is used.Then,the user network is chosen as an object company,and the value of the data asset held by the user network is measured,and the validity is verified.In this paper,through the study of the value of its own Internet data asset value,other scholars provide a new way to study the data assets of Internet companies,and make efforts to establish a data asset value evaluation system.