Research On The Perception Of Nostalgia Landscape In Rural Tourism Destinations From The Perspective Of Tourists

Under the background of local memory loss crisis,the discussion on the development mode of new urbanization under the concept of "retaining nostalgia" has become the focus of academic circles.Tourism development is considered to be an effective way to activate nostalgia elements.Nostalgia landscape is an important resource to attract tourists to rural tourism,and nostalgia perception is the premise of tourists’ behavior.Therefore,it is of great significance to explore tourists’ perception of nostalgia in rural tourism destinations to stimulate tourists’ tourism motivation and boost the construction of nostalgia in rural tourism destinations to gain public emotional identity and social value recognition.This thesis uses perceptual map,in-depth interview and other research methods,taking Wuyuan Huangling,the national super IP demonstration village of rural tourism as a case.The analysis framework of "place,time,people and things" is established to analyze tourists’ perception of nostalgia landscape in rural tourism destinations,and on this basis,explore the strategy of nostalgia landscape construction in rural tourism destinations.The results are as follows:(1)Tourists’ nostalgia landscape perception map is influenced by their rural life experience,and most of the impressive nostalgia perception sites focus on their past rural life experience,thus evoking the memory of nostalgia.(2)Tourists’ perception of The nostalgia landscape of Wuyuan Huangling has three structures: node,path and region.Among them,sun workshop,flower sea in terraced fields and shuikou ancient tree group are the node landscape that tourists have the strongest sense of nostalgia.Tourist center-cableway station,Tian Jie(Tian Jie Archway-Snack street),No.3 Viewing platform-Lei Xin Bridge-No.2 Viewing Platform-Wo Yun Bridge are the three path-based nostalgia landscapes that tourists have concentrated their perception.Radiation zhushan academy for the center with folk custom museum,bask in the autumn night or area of shuikou group of ancient trees,Yin centered area along the street,and to bask in the autumn-five Gui Tang-strange rooms-shuhe hall shall focus on the area and terraces,flowers,lying cloud bridge base heart bridge east-west belt region is the comparison of the four tourists strong regional landscape nostalgia.(3)Generally speaking,the most profound perception of tourists on the nostalgia landscape of Wuyuan Huangling is the folk tradition of drying autumn,followed by the natural landscape of terraced fields and sea of flowers,as well as the huizhou architecture and its characteristics.(4)Visitors don’t have a good sense of historical events and important people in rural tourism destination of Huangling.Based on this,the thesis puts forward the strategy of creating nostalgia tourism landscape in Wuyuan Huangling based on tourists’ perception,which provides reference for the development of rural tourism of Huangling by "retain nostalgia".At the same time,it also provides reference for the nostalgia construction of the similar type of rural tourism destination in China.