Research On Profit Model Of Pharmaceutical Retail Chain Drugstore

In recent years,as the scale of drug retail market continues to expand,the threshold of drugstore establishment is low,resulting in the rapid growth of the number of drugstore doors,and offline drugstores have sprung up all over the place.However,with the change of the social and economic environment and the rapid development of the city,the Internet e-commerce enters the office and sells drugs in different industries,and the Internet medical treatment continues to improve.In addition,the impact of the epidemic on the market has changed the marketing environment of pharmaceutical retail,and chain drugstores gradually appear on the market stage.Chain drugstore is a drugstore with common business philosophy,service standards and quality management system,under the unified leadership of the headquarter,to establish a consistent distribution and franchise authorization system,so as to achieve unified,standard and standardized management.From 2010 to 2019,the proportion of chain drugstores in China increased from 34.34%to 55.34%,and their status was improving and their role was gradually significant.HC Company,as a cross-regional chain drugstore enterprise with the largest number of directly operated stores in China,has established a modern retail drugstore suitable for China’s national conditions through the combination of foreign advanced drug chain management technology and domestic market environment.Let HC company in the pharmaceutical retail field,leading position.However,since 2018,the pharmaceutical retail chain enterprises have accelerated the chain pace and continuously expanded the store scale and increased the number of stores,resulting in the decrease of single store sales and service visits to a certain extent.Drugstore chains are Mired in a price war to increase sales.HC Company is also trapped in this situation,indicating that there are certain problems in the profit model of HC company’s offline chain drugstores.Therefore,it is necessary to study the profit model of HC company’s offline chain drugstores,analyze the existing problems,study the causes of the problems,draw relevant conclusions and put forward specific suggestions,so as to provide reference for healthy competition of pharmaceutical retail chain drugstores.Through case analysis and theoretical analysis,this thesis studies and analyzes the profit model of pharmaceutical retail chain drugstores,and sorts out and summarizes relevant literature and theories on the profit model of chain drugstores.On the basis of standardized research,this thesis analyzes the elements and financial status of HC Company’s drugstore chain profit model,uses charts to visually show the existing problems of its profit model,and analyzes the causes of the problems.Draw conclusions,put forward relevant optimization suggestions and feedback results.It is of great significance to provide reference for the optimization of profit model of other chain drugstores and promote healthy competition of chain drugstores.Through case analysis and theoretical analysis,this thesis studies and analyzes the profit model of pharmaceutical retail chain drugstores,and sorts out and summarizes relevant literature and theories on the profit model of chain drugstores.On the basis of standardized research,this thesis analyzes the elements and financial status of HC Company’s drugstore chain profit model,uses charts to visually show the existing problems of its profit model,and analyzes the causes of the problems.Draw conclusions,put forward relevant optimization suggestions and feedback results.It is of great significance to provide reference for the optimization of profit model of other chain drugstores and promote healthy competition of chain drugstores.This thesis consists of five parts.The first part firstly introduces the background and significance of the research,and summarizes the domestic and foreign research literature,research thinking and research methods.The second part introduces the theoretical concept of profitability of Traditional Chinese medicine stores under the medicine retail chain operation mode.The third part of the HC drugstore chain profit model case introduction,including the general situation of HC Company,analysis of its operation and HC company profit model composition structure.The fourth part makes a case analysis of HC profit model,including the financial situation analysis in the implementation process of profit model,and points out the existing problems of its profit model.And the reasons are analyzed.The fifth part is suggestions and practice feedback.Through the analysis of problems and causes in the fourth part,specific suggestions and practice are put forward and the practice results are fed back through data.This thesis insists that chain drugstores should form their own unique characteristics according to their own advantages,and make such characteristics become their strong core competitiveness so as to get rid of the dilemma of price war.HC company after its offline drugstore chain strategic integration,can get better utilization of resources of funds,through the optimization of cost and net link and adjust,HC company,cost of sales declined,backlog of inventory reserves situation eased,the turnover of funds,thus promote the growth of the business performance,but still do not show a competitive advantage,Further tracking is needed to cultivate and shape HC’s core competitiveness.