Research On Marketing Strategy Of Shanghai East China Normal University Science And Education Instrument Co., Ltd

Educational equipment promotes the renewal of educational ideas,constructs a smart campus,and changes the presentation,communication,transmission,sharing and evaluation of teaching methods,which provides a broader space for deepening teaching reform.Educational equipment can improve students’ cognitive level.The intuitive application in the teaching process can improve students’ understanding of principles,make abstract principles concrete,effectively enhance students’ interest in learning and continuously improve students’ practical ability.Educational equipment can deepen teachers’ professional ability,help teachers more widely obtain teaching resources,enrich teaching situations,and improve their interaction and cooperation with students.The development of educational equipment is the embodiment of educational modernization,which is conducive to teachers’ development.According to the different characteristics of students,it provides a scientific basis for developing strengths and avoiding weaknesses and teaching students according to their aptitude.The market demand for educational equipment is more than trillion yuan every year,which is also an important part of the national financial expenditure and related to the livelihood of the people with regard to the quality of education.Therefore,the market research in the field of educational equipment is particularly important.In this context,this paper is committed to the research on the marketing strategy of science and education instrument company,so that the company can achieve long-term sustainable development on the original basis.This paper adopts the research method of integrating theory with practice,combined with marketing theory and network marketing theory,under the condition of sustainable development and differentiation,looks for the marketing strategy scheme of the science and education instrument company positioned in the medium and high-end market,combined with the aspects of products,price,channel and marketing promotion,through the actual operation of the science and education instrument company and the strategic development needs of the company,So that its marketing objectives can become a reality in the end.The specific marketing strategy,which is based on stable product quality,timely after-sales service and moderate product price,subdivides the market into low,medium and high-end markets.Science and education instrument company mainly focuses on the medium and high-end market,adopts the common development of tangible products,intangible products and extended products,and creates the product combination strategy of combined products according to customer needs,Formulate the price strategy based on product advantages,market status and consumer expectations,establish the channel strategy of coexistence of direct sales and distribution,and adopt the promotion strategy of sales personnel door-to-door promotion,customer referral,exhibition marketing,agency marketing,online marketing and relevant advertising.