Research On The Fusion Development Of Tea Industry And Tourism In Xinyang City

The timing is right,the location is right and the people are right,ushering in the opportunity of the times for the integrated development of industry and the rise of region-wide tourism.According to Cao Xinbo,Secretary of Xinyang Municipal Committee and Minister of Propaganda Department,the integrated development of region-wide tourism and agro-tourism allows the agricultural industry to lend a ladder to ascend to the top.Xinyang City in Henan Province has a long history of tea culture,its Xinyang Mao Jian is one of China’s top ten famous tea,tourism resources,history and culture is very rich,the infrastructure is also becoming more and more perfect,thus attracting many tourists to come to taste tea and watch the scenery,the tea industry has also been extended to the whole area of tourism.The tea industry is a traditional advantageous industry in China,and also an important characteristic industry.The tourism industry,as an emerging green industry,has a good comprehensive driving effect and industrial relevance.Therefore,the integration of the tea industry and tourism can not only promote the development of the tea economy,increase the income of tea farmers,improve the ecological environment,but also make tourism a new profit growth point,to promote the tea culture and promote the tea industry and urban and rural cultural tourism development also has a very important value.It is in line with this trend,in recent years,Xinyang City to "ecological city" strategy to accelerate agricultural restructuring,the tea industry to promote the extension of the industrial chain,to achieve the integration of production,supply and marketing,the overall layout of Xinyang tea industry has also shifted from the traditional mode of agricultural development to the integration of one,two and three industries development.However,the integration of tea tourism in Xinyang is still at the preliminary exploration stage,and there are problems such as the lack of in-depth integration of tea tourism,lack of innovation in the development of tea tourism scenic spots,lack of integration of cultural resources in tea tourism,insufficient publicity of tea tourism,and lack of composite talents in tea tourism integration,resulting in the slow development of its tea tourism industry.The paper will be based on empirical analysis and review of relevant data,from the mechanism of tea tourism integration and related theories,based on the Xinyang tea industry and tourism industry to establish a coupling and coordination model,coupling and coordination analysis,and from the tea tourism industry integration development status quo and the existence of the main problems and other aspects,the analysis and put forward the corresponding countermeasures,and then help Xinyang tea industry and tourism development,Xinyang will become an internationally influential tea This will help to develop Xinyang’s tea industry and tourism industry,and turn Xinyang into a tea and leisure capital with international influence.