| The Rural Revitalization Strategy was a major decision and deployment put forward by the 19th CPC National Congress.It is an important strategy related to the construction of modern rural areas,sustainable economic development and the completion of a well-off society in an all-round way.The priority of the rural revitalization strategy is promoting the development of rural economy.Finance is the engine of modern economic development,while rural finance is the important guarantee for the implementation of the revitalization strategy.After years of rural financial system reform.Rural credit union have gradually grown into the main force of rural finance focusing on serving the local.It has made certain achievements in supporting the development of local rural economy,the modernization of agricultural industry and the increase of farmers’income.The implementation of Rural Revitalization Strategy objectively requires rural credit union to play the role of the main force of rural finance to support rural revitalization.Therefore,studying the business development countermeasures of rural credit union to support rural revitalization has certain practical significance for improving the Rural Revitalization support of rural credit union and promoting the development of rural credit union.This thesis takes N rural credit union as the research object,collects and sorts out the relevant documents on the implementation of Rural Finance Supporting Rural Revitalization Strategy,combined with the situation of agricultural industry in N city,deeply analyzes the business development status of N rural credit union supporting rural revitalization,summarizes its achievements,problems and causes,and finally forms the business development countermeasures of N rural credit union supporting rural revitalization.The main research conclusions are as follows:N rural credit union earnestly perform the duties of the main force of rural finance,and support the production of grain,sugar cane and characteristic fruits in N city through credit to support the revitalization of rural industries in N city;By promoting the "Whole village credit",develop Inclusive Finance to ensure the common prosperity of farmers;By building "All in one card" and other financial service platforms,we can integrate rural big data information and help rural civilized governance.The deviation of assessment mechanism,insufficient allocation of human resources,narrow business coverage,imperfect information system construction and other reasons restricts the business scale,business level and informatization support of business development of N rural credit union to support the Rural Revitalization of n city.Combined with the business development status,existing problems and reasons of N rural credit union supporting rural revitalization,this thesis puts forward corresponding solutions from four aspects.First,strengthen the refined management of credit business and increase financial support for Rural Revitalization.Second,accelerate the construction of information systems and improve the coverage of financial services.Third,improve the existing product system,innovate the design of financial products,and actively respond to the changes in rural financial needs in the new era.Fourth,optimize the design of organizational structure,speed up the construction of talent team,and improve the ability of financial services. |
