| With the rise of global tourism,the development of rural tourism has revitalized the economy of rural areas and embarked on the road of long-term benign development.The development of rural tourism will inevitably affect the economic development,ecological conditions and human life in this area,perhaps positively or negatively.Therefore,it is of great value to analyze the changes brought by the development of Dalu Island rural tourism from the standpoint of Dalu Island villagers,which is conducive to the popularization,planning and development of Dalu Island rural tourism.Through reading a large number of literature and combining with the current situation of Dalu Island,the evaluation index of villagers’ tourism perception in Dalu Island was screened out,and experts were asked to score and carry out variable screening,finally forming the evaluation index system of villagers’ tourism impact perception in Dalu Island.By using the analytic hierarchy process,the weight table of the villagers’ impact perception evaluation in Dalu Island of Dandong is obtained.Based on the reliability and validity analysis and combined with the evaluation index system of Dalu Island villagers’ tourism perception,a questionnaire was designed to obtain relevant data through actual visits and surveys.This paper makes a descriptive statistical analysis of villagers’ perception of tourism impact in Dandong Dalu Island from three aspects:industrial economy,ecological environment and social culture.In terms of industrial economy,58.9% of villagers believe that the development of rural tourism has widened the gap between the rich and the poor,47.9% of villagers believe that the development of tourism has indeed increased family income,37.9% of villagers believe that the development of tourism has improved their daily life,34.7% support for tourism investment promotion,and 37.9% oppose it.In terms of ecological environment,69.7% agree with the indicator that public service facilities have been improved,and the rural landscape has been improved and the quality of living environment has been significantly improved.In terms of social culture,it can be found that the highest approval rate of Dalu Island villagers is the improvement of local popularity,which is as high as 69.5%,and the highest opposition rate is the increase of crime and other undesirable phenomena,which is57.4%.According to the classification evaluation results,the villagers in Dalu Island have a high negative awareness of economy,and have no negative awareness of the impact of natural resources and human society.Then,a fuzzy comprehensive evaluation is conducted on the villagers’ perception of tourism impact in Dalu Island.From the conclusion,the villagers in Dalu Island generally support the development of tourism,but their positive cognition of tourism impact needs to be improved.Among them,24.3 percent said they strongly agreed and 26.9percent agreed,51.2 percent agreed,22.3 percent said they were neutral,and 27.4 percent said they disagreed.Villagers have a strong perception of the impact on ecological environment,but a low degree of social and economic impact.There are two reasons for this situation: first,Dalu Island develops its tourism industry under the background of rural revitalization;Second,the regional difference of Dalu Island tourism is obvious,and the richness of tourism resources is different.Based on the current situation of Dalu Island tourism development,this paper puts forward some suggestions on tourism development from the perspective of villagers’ perception of tourism impact: to establish a sustainable development model of Dalu Island tourism;Develop diversified tourism products with Dalu Island characteristics;Correctly deal with the problem of tourism income distribution in Dalu Island;Establish "Dalu Island villagers participation" mechanism on Dalu Island. |
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