Research On The Promotion Strategy Of High-asset Customer Loyalty Of Bank A

At the same time as my country’s economic development,the customers of banks are also becoming more and more high-end,which has promoted the increase of the number of high-asset customers,and the demand for wealth management by high-asset customers has also increased rapidly.Banks are the main location for wealth management of high-asset customers..Although the overall number of high-asset clients in my country is relatively small,the total wealth they own exceeds the total assets of other clients.Therefore,it is necessary to study the loyalty of high-asset customers of Bank A,which can not only effectively improve the overall service and service level of the bank,but also increase the dependence and stickiness of high-asset customers on the bank,and promote the development of Bank A’s private banking..Combining the actual situation of Bank A’s operation and the overall current situation of the development of the banking industry,through the method of empirical research,this paper draws out the specific strategy of Bank A’s high-asset customer loyalty improvement,which has strong pertinence.By applying the research results to In the improvement of Bank A’s services,it can effectively improve the loyalty of Bank A’s high-asset customers.Considering the high churn rate of high-asset customers of Bank A,the high churn rate of high-asset customers of Bank A has had many impacts on the continuous expansion of Bank A’s private banking business.The object of this study is the high-asset customers of Bank A.Based on the method of empirical analysis and the result orientation,the following improvement measures are obtained.First,attach importance to customer relationship maintenance.It is necessary to improve the service attitude of the current bank staff,firmly establish the concept of serving customers,and constantly innovate the daily working mechanism and methods,renovate the existing staff assessment mechanism,resolve customer complaints in a timely manner,and help customers prevent financial risks.,by cultivating a stable trust relationship with high-asset customers,and building an honesty mechanism between banks and customers,so as to promote the realization of customer behavioral loyalty.Second,create a good brand image.Bank A should carry out regular business training to realize the effective cooperation of different positions,improve the professional ability of staff through the establishment of comprehensive service content,and at the same time carry out precise brand promotion and publicity methods to provide high-quality customers With the help of the strengthening of daily management activities,the risk management and control ability can be improved,and the publicity of the bank’s corporate culture and product introduction will be emphasized to strengthen the effect of brand building and promotion.At the same time,through financial brand building and financial technology application to improve the overall influence of the bank brand.Third,improve the quality of customer service.Bank A should strengthen customer trust through the optimization of business processes and the development of precise marketing,and continuously improve the internal and external environment of the bank,improve the overall comfort of the banking environment,and at the same time focus on the improvement of marketing details,promote service upgrades,and pay attention to The idea of high-asset customers as a way to improve the overall level of banking services.Fourth,improve customer satisfaction.It is necessary to standardize the service etiquette of the current staff,continuously improve the efficiency and accuracy of employee services,strengthen the training of employees’ professional skills,achieve the effect of improving customer service experience,and provide high-asset customers with differences that meet the individual needs of high-asset assets.oriented financial services.Through the research of this paper,it can not only improve the loyalty of high-asset customers of Bank A,improve the service level of Bank A,but also provide a reasonable reference for the improvement of the same type of bank services and the improvement of customer loyalty.