Research On The Supply Chain Financing Model And Effect Of Platform-based E-commerce Enterprise

In order to speed up the construction of a new development model and drive enterprises to develop a safe and stable supply chain,China has issued a series of policies,emphasizing that enterprises should effectively use supply chain financing to deal with the urgent shortage of funds,so as to encourage the innovative development of supply chain financing model.With the rapid prosperity of Internet and e-commerce economy,some platform-type e-commerce enterprises have gradually entered the field of supply chain financing relying on their advanced information technology capabilities.Since the financing mode operates almost all online,it not only improves the efficiency of enterprise financing,but also reduces the cost of enterprise financing.Compared with the traditional financing mode,it has great advantages.Platform-type e-commerce enterprises,on the one hand,solve the thorny capital problem for the upstream and downstream enterprises of the supply chain,on the other hand,improve the revenue and market share of the platform,and achieve a "win-win" situation.After years of operation and innovation,JD has developed its own supply chain financing mode and become one of the leading enterprises in this field.Therefore,this paper selects JD as the research object to analyze its supply chain financing mode and its effect.Firstly,it expounds the background,development strategy and motivation of JD’s implementation of supply chain financing mode.Then the paper discusses JD’s bank-enterprise cooperation supply chain financing mode and platform self-financing supply chain financing mode in detail,and combs the operation process of each financing mode.In the effect evaluation,principal component analysis method is introduced to extract the principal component of the relevant financial indicators and calculate the score of the comprehensive effect,which can effectively extract the information that can measure the comprehensive competition level of enterprises.At the same time,the influence of non-financial indicators on the supply chain is considered comprehensively,and the effect of JD supply chain financing model is comprehensively evaluated.This paper argues that JD’s supply chain financing model simplifies the financing process,reduces the financing cost,effectively solves the problem of information asymmetry,and thus reduces the risk of supply chain financing;At the same time,after completing the market layout of supply chain financing,various capabilities of the platform have been improved,so JD’s supply chain financing model has a good effect.However,at the same time,there are also problems such as limited financing service objects,single source of funds,imperfect platform technology and risk control system,so it is necessary to continuously enhance the self-construction of the platform,improve the quality and efficiency of financing,and achieve long-term development.