Research On The Effect Of E-commerce Platform Supply Chain Financing Mode

Private enterprises,especially most small and medium-sized enterprises,have played an important role in the country's economic development and are an indispensable and important driving force for economic growth.However,the lack of mortgage assets and poor operating performance hindered the financing of SMEs,and the development of SMEs encountered a bottleneck.The rapid development of various technologies such as artificial intelligence,e-commerce,big data and blockchain has brought a glimmer of dawn to the financing difficulties of SMEs.Various e-commerce platforms are constantly exploring.Some e-commerce platforms have insufficient funds and choose to cooperate with financial institutions such as banks.Some rely on their own funds to establish corresponding financial companies to enter the supply chain financial sector.Financing business.Supply chain financing is an effective financing model to solve the financing dilemma of small businesses.For the study of e-commerce platforms that use supply chain financing,JD's supply chain financial model is highly representative.Therefore,in this article,we choose the JD case for analysis.This article mainly elaborates the effects and problems of JD's supply chain financing model,and proposes suggestions to improve JD's supply chain financing model in response to these problems.First,the traditional financing model and the supply chain financing model are introduced separately,and based on this,it is concluded that supply chain financing has the advantages of long-term credit and various financing methods,and analyzes the motivation of Jingdong to adopt this model.In-depth research on JD's supply chain financing model,briefly explains the background of JD's supply chain financing,and introduces related products from the perspective of JD's four supply chain financing models.Secondly,from the financial perspective,analyze the effects of JD's supply chain financing model from financial costs,operating income and accounts receivable turnover rate,and net operating cash flow.The impact of JD's supply chain financing model on JD's own financial indicators,such as a significant reduction in their financial costs and a significant increase in capital utilization.Finally,this article points out the problems of JD's supply chain financing model and gives suggestions based on the actual situation.Commercial banks and JD need to increase the level of information sharing,improve the credit management level of SMEs on the platform,and ensure the authenticity of transactions on the JD platform.,Accuracy,etc.Finally,I hope that this article can give some inspiration to other e-commerce platforms that also have supply chain financing business.