Research On The Impact Of Chain Director Network On Corporate Green Innovation

At present,the national economy is facing transformation,manufacturing,as a major part of the national economy,has a traditional economic development model,seriously endangers China’s resources and environment,and environmental pollution has become an important issue related to the survival and survival of enterprises."Green Innovation" leads the way in green sustainable development,designed to solve outstanding environmental pollution problems.Due to the uncertainty of the external environment,relying on a single enterprise to implement innovative activities has a high risk,therefore,enterprises can build a network of relationships with other enterprises to achieve their own innovative development,and the board of directors as an internal governance body,the board members through the board of directors of different enterprises to form a chain of directors network between enterprises,which is a special form of social network.Through the network of chain directors,enterprises can obtain the key resources and information needed for green innovation,and can also establish a relationship based on trust and cooperation with different enterprises,thereby reducing environmental uncertainty and reducing the cost of green innovation.The company’s different network position in the network of chain managers and its close relationship with other companies influence its access to the relevant resources and information needed for environmentally friendly innovation,and then affect the behavior of the company’s green innovation and ultimately influence the results of the company’s green innovation.Therefore,an in-depth study of the impact of the network of chain managers on the results of the company’s environmentally friendly innovations in terms of network location and network relations is very important for promoting the development of environmentally friendly innovations in the company and improving the study of factors that influence the company’s green innovations.Based on social network theory and legitimacy theory,this work takes as a sample the major manufacturing companies listed in Shanghai and Shenzhen from 2013 to2019.Firstly,the concepts related to the chain director network and the green innovation performance of enterprises are defined;then,the performance gap of the adjustment variable is introduced,a conceptual model has been built between a network of chain managers,a gap in performance and the performance of green innovation companies,and the influence of different performance levels of the enterprise on the relationship between the chain director network and the green innovation performance of the enterprise is studied;Finally,the research hypothesis of this work is presented on the basis of a theoretical analysis,the research data in this article will be verified by linear regression.The results show that the network of chain managers has a significant impact on companies’ performance in the field of green innovation,and among them the network directors’ center has a positive impact on the performance of enterprises in the field of green innovation,and the chairman chain relationship has a positive impact on the green innovation performance of the enterprise;the performance gap negatively undermines the relationship between the network centers of the chain director network,the CEO’s chain relationship,and the corporate performance of green innovation,and the performance gap can be seen by grouping,excess performance has a negative impact on the relationship between the network-centricity of the network of chain directors and the performance of companies in green innovation.Inefficiencies have a positive impact on the relationship between the network centres of the chain director network and the results of green enterprise innovation.the performance surplus has a positive impact on the relationship between the chairman chain relationship and the green innovation performance of the enterprise,and the performance deficit has a positive impact on the relationship between the chairman chain relationship and the green innovation performance of the enterprise.Most scholars study the independent directors of the chain from the perspective of network location,the network relationship of the network center and the network chairman of the chain director examines the impact of the network of the chain director on the results of green enterprise innovations through the relationship of the chain director,respectively,in terms of the location and network relationship of the enterprise’s social network and the network relationship,and the research on the network structure of the chain director is expanded;at the same time,research on the network of chain directors is largely based on research on enterprise innovation,and green innovation pays attention to the dual development of economic and environmental benefits.Different from general enterprise innovation.The chain director network and the enterprise green innovation link research,can explore the chain director network on the enterprise green innovation performance mechanism;this paper introduces the performance gap as a regulatory variable,most scholars will directly use the performance gap as the influencing factor of enterprise green innovation to study,this paper based on the social network theory and legitimacy theory two perspectives to construct a chain director network,performance gap and enterprise green innovation performance between the three theoretical models,in the research perspective of innovation,It also further deepens the theoretical research on the green innovation and development of manufacturing enterprises;due to the pressure of the external institutional environment,when enterprises are in different performance gaps,in order to obtain organizational legitimacy,they will perceive the behavior of competitors in the network,imitate the behavior of successfully practicing green innovative enterprises in the same industry,and then improve the green innovation performance of enterprises themselves.