| The real estate industry is a pillar industry in China ’s economic development.After experiencing the peak of the golden age,the real estate industry has now stabilized and is known as the silver age.However,as the industrial layout tends to be saturated,the market demand is weakened,and the real estate enterprises are facing a business dilemma.Real estate development is a heavy asset,which requires a stable and sufficient capital chain as a support.Once there is a business difficulty,it will cause the stagnation of project development,housing difficulties,and the increase of bank loan late fees.Therefore,in the current changing market environment,it is necessary for real estate companies to formulate a new competitive strategy.BGY Real Estate Company started from Guangdong and gradually carried out a national layout.While grasping the opportunities and comprehensive development of China ’s real estate reform,it also encountered increasingly difficult market environment.The revenue and profit of the Chengdu branch of BGY Real Estate Company in Chengdu have the risk of declining trend.In the new market environment changes,BGY real estate company Chengdu branch how to upgrade the company strategy,in order to complete the dynamic stability of the internal and external environment,is the company must face the problem.The purpose of this study is to formulate a competitive strategy in line with market changes for BGY Real Estate Chengdu Company,to assist the company to adapt to the changing market environment in Chengdu,to rebuild its core competitiveness,and to achieve the company ’s stable growth operating objectives.This paper focuses on the development background of the real estate industry,combined with the relevant concepts and theories of competitive strategy,the collation and application of tools.Firstly,it explains the current situation of BGY Real Estate Chengdu Branch and the problems in market competition,and the external macro and micro of BGY Real Estate Chengdu Branch. |
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