Research On The Optimization Of The Operation Strategy Of The Wealth Management Business Of Nb Bank

Since the reform and opening up,Chinese economy has developed rapidly,and its total economic output has jumped to the second place in the world.Nowadays,in the context of economic transformation and upgrading,a batch of high-quality enterprises have emerged,which has promoted the rapid growth and accumulation of wealth in the whole society.By the end of the20 th century,Chinses personal financial assets had exceeded 20 billion yuan,second only to the US market.According to statistics,in the next 5-10 years,its growth rate will be even more amazing,and the annual compound growth rate will exceed 10%.Therefore,the demand of Chinese wealth management market is expanding and will usher in a golden decade.Type of thesis: Application Source: OthersCarrying out wealth management has become an urgent need of the country and the broad masses of the people.Only by strengthening wealth management and adapting to the general trend of national wealth growth can we more effectively meet the growing material and cultural needs of the broad masses of the people.From a professional perspective,our wealth management is to take customers as the center,comprehensively manage customers’ assets,liabilities and liquidity,meet customers’ financial needs and help customers maintain and increase their wealth.At present,banks,securities companies and even wealth institutions have switched to wealth management business.However,compared with some mature foreign wealth management institutions,both the content and form of wealth management are not mature and need to be further improved.Taking NB bank as the research object and wealth management business transformation as the research content,this paper makes a deep research on the wealth management business transformation of NB bank through literature and field research.Through the comparison of the current development status of Nb business and the existing problems of the current interbank wealth management.By analyzing the excellent experience of the industry,it is concluded that transformation and improvement should be carried out in customer group operation,product system,customer rights and interests,personnel specialty and scientific and technological empowerment to enhance the core competitiveness.Based on the analysis of internal and external environment,combined with SWOT analysis theory,this paper obtains its own advantages,disadvantages,opportunities and risks,positions the wealth management business of NB bank,and constructs the implementation scheme of wealth management transformation of NB bank.