Optimize The Performance Appraisal System Of Housing Anenterprise Projects

Nowadays,the commercial housing market has already entered the Red Sea market.Top 10 real estate companies such as Biguiyuan,Vanke,and Poly account for nearly 30%of the entire market.And the dividends of the era when small and medium-sized enterprises want to rely on staking and barbaric development are long gone.The competition in the market has become the comprehensive competition of the comprehensive strength of enterprises.It can be said that either stand out or be swallowed up by giant crocodiles,junior companies must comprehensively improve their comprehensive strength.As a key part of real estate project development,the performance appraisal of enterprises in the real estate field not only has a significant impact on the quality and quantity of the work of the enterprise and its employees,but also has immeasurable value for the entire enterprise to achieve the strategic goals of production and development.This paper takes the Q enterprise performance appraisal system as the research object,starts with the relevant theories of performance appraisal,and mainly adopts the methods of literature research,questionnaire survey,interview and comparative research to collect,organize,diagnose and analyze the problems.Firstly,the literature research method is used to collect performance appraisal related literature and the company’s existing performance appraisal documents,and the case analysis method is used to analyze the management cases and data related to Q enterprise according to the research data.Secondly,using the comparative research method,select the cases of some other domestic enterprises for comparative analysis,and find and analyze the problems.Thirdly,the interview method was used to conduct interviews with Q enterprise managers and employees to find out the problems existing in the project performance appraisal system.Using the questionnaire survey method,select representative managers and employees,conduct questionnaire surveys,statistics,and analyze problems,and diagnose and analyze possible problems in the Q enterprise project performance appraisal system.After interviews and investigations,it was found that the project performance appraisal system of Q enterprise has problems such as unreasonable index design,imperfect process,lack of performance planning,formalized feedback of performance results,and single application of performance results.This paper uses the theories,tools and research practice at home and abroad on the above issues.According to the DuPont analysis method and the QRT success scale of project management,the key performance indicators of the project are set as sales and payment collection,main project plan completion rate,There are five dimensions of engineering quality,delivery quality and cost control.Then,establish a performance appraisal system based on the combination of management by objectives(MBO),key indicators(KPI)and balanced scorecard(BSC),analyze the key success factors of each target and finally determine the key performance indicators,and assign the key performance indicators to each target.Each project forms a "project key performance indicator table",and at the same time assigns each key performance indicator to each position.Through the above methods,improve and optimize the performance management of the project,clarify the performance plan,strengthen the performance implementation and management,formulate scientific and feasible performance appraisal indicators,standardize performance feedback interviews,and implement the application of the appraisal results.The optimized performance appraisal reflects the overall performance of the team to undertake the business strategy of the enterprise,making the performance appraisal indicators more reasonable,objective and fair,the results are used more efficiently,and the PDCA closed loop of the entire system is realized.This paper further enriches the relevant research on the optimization of the performance appraisal system in theory,and also provides a certain reference for the performance application of other real estate companies at the project company level in practice.