Research On The Business Model Of Value-Added Service For Property Enterprises

With the improvement of social living standards,people’s demands for a better life have gradually diversified.Under the "catalysis" of the COVID-19,property enterprises have received unprecedented attention and expectations.Property service companies realize that it is difficult to achieve a profit breakthrough relying on traditional property service,and actively try to carry out value-added service.Community is still a hot topic and has received much attention from capital.Although the opportunities for valueadded service carried out based on communities are good,they inevitably encounter many challenges.In order to improve market competitiveness and seize market opportunities,property service enterprises,while ensuring the orderly development of traditional property service,use technical means to further explore and meet the needs of owners,rely on their own resources and advantages to provide value-added service to owners,and achieve new growth points in revenue scale and profits.The theoretical research on business models is becoming increasingly mature.Based on the collection of relevant literature on property management business models,this article conducts literature research on property service business models,elaborating on the Wei Zhu Six Element Model,Business Model Canvas,and other related theories.This article selects the more applicable Business Model Canvas to analyze and evaluate the current status of value-added service carried out by L Property Service Enterprise from four levels and nine modules of the commercial canvas.Through in-depth analysis of the internal and external driving forces of its business model,it is found that there are difficulties in implementing value propositions at the service level,as well as problems such as too many types of value-added service carried out at the customer level and low operational efficiency.There are still many issues at the channel level with online channels dominated by property apps and offline channels dominated by butlers.It is analyzed that their infrastructure level attaches importance to the investment of core resources,the trend of alliance cooperation is constantly increasing,and the cost structure and revenue situation are changing at the financial level.Finally,based on the current situation of L Property Company,improvement strategies are proposed from four aspects:service,customer,infrastructure,and finance.Based on a deep understanding of the relevant theories of business models,this study uses L property service companies as a case study to analyze the current situation and remaining problems of the companies,and proposes corresponding improvement strategies from four levels,achieving the role of theory in guiding practice.At the same time,it also provides certain reference value for other companies in the industry to carry out value-added service.