| In recent years,China’s express delivery business has continued to maintain high-speed growth,and the annual business volume has ranked first in the world for eight consecutive years.In the face of changing new demands and trends,the competition in the industry has been intensifying.The earliest express business in China began with enterprise Z,which accounted for 90%of the market share in the early stage of reform and opening up.However,in the face of the rapid development and prosperity of express logistics enterprises,enterprise Z lost its leading position in the industry due to slow reform,low market share and other problems,resulting in insufficient competitiveness and profitability,and domestic logistics business suffered losses for many years.First of all,this paper reviews Porter’s five forces model,strategic group,value chain model,VRIO analysis model,SWOT analysis model,VRIO framework and other theoretical analysis tools,and analyzes and studies the current situation and trend of express business development in China.Then,this paper comprehensively investigates the external environment of domestic express logistics business of enterprise Z,and analyzes the general environment from demographic factors,Analyze the competitors of enterprise Z according to the product attributes,service modes and operation modes of domestic express logistics business.Finally,this paper analyzes the internal organizational capacity of the domestic logistics express business of enterprise Z,and conducts value chain analysis and VRIO framework analysis through on-the-spot investigation.Through the above analysis and research,aiming at the domestic logistics express industry in a highly competitive market environment,and analyzes and proposes the specific path for enterprise Z to improve its core competitiveness in domestic logistics express business.The innovation of this paper lies in examining the problems and opportunities existing in the domestic express logistics business of enterprise Z with practical perspectives,strategic thinking and dialectical thinking,thinking about the new ideas and directions of transformation and development from the dimensions of market demand.with dialectical materialist analysis methods,and deeply analyzing the main contradictions and main aspects of contradictions that restrict the development of the domestic express logistics business of enterprise Z,And by solving the contradictions,we hope to find a competitive strategy suitable for Z enterprise.This paper can provide some enlightenment for enterprise Z to formulate competitive strategies for domestic express logistics business. |
