The Reserch On Competitive Strategyof SF Express Company

The demand for express delivery is gradually increasing with the rapid development of the world economy and accelerate the process of globalization. China’s express delivery business volume growth has for four consecutive years of more than 50%, while the rapid development of express delivery industry, more than the number of courier companies of the 10,000 operations are not standardized, the uneven quality of employees, and poor quality of service issues have been exposed. China’s express delivery market has been formed on the three main:state-owned courier companies, international express delivery companies, private courier companies. Foreign express delivery companies have absolute competitive advantage in the international express delivery market. As foreign express delivery giants to enter the domestic express delivery market, the competition between the domestic courier companies also increasingly fierce. Faced with tough competition in the market environment, China’s express delivery companies should be accelerated to improve competitiveness, the establishment of competitive strategy is particularly important.SF Express Co., Ltd. (hereinafter referred to as SF) was founded in 1993 in Shunde, Guangdong. After 20 years of development, from dwelling corner of private courier companies, the development of China’s largest private express delivery companies in the domestic market SF has a certain advantage, but compared with the international express delivery giant, still a big gap, SF To the international market have a certain competitiveness, we must speed up the improvement and implementation of its competitive strategy.In this paper, China’s express delivery market situation are described, for the competitiveness of competitors in the industry are analyzed, and then using Porter’s five forces model comprehensive analysis SF current industry environment, while multi-angle of the SF-depth analysis of the internal environment, including an analysis of existing resources and capabilities SF conditions. Finally, good luck current development strengths and weaknesses and the opportunities and challenges, using SWOT strategic analysis and competitive strategy Porter stars SF should choose differentiation strategy, and the strategy of the plan, put forward appropriate strategies to safeguard strategic implementation, and promote the healthy, stable and rapid development SF.