ZJ Group Research On The Business Competition Strategy Of Real Estate Companies

The real estate industry is the leading industry which guides and promotes our country economy,and plays the key role in the national economy development.In recent years,the competition in the real estate market is becoming increasingly fierce.If the real estate companies want to occupy the active position in the competition,they should follow the market situation and dynamically adjust the business competition strategy,so as to seize the development opportunities and respond to the business problems flexibly.Taking the real estate company of ZJ Group as an example,based on the literature investigation and analysis,summarizing the research conclusions of scholars at home and abroad,and based on the current situation of operation and management of ZJ company,objectively analyzes the problems encountered by the company in cost,development period,customer management and medical collaboration.Next from the external macro environment,industry environment,competitors three aspects analysis case company business situation,in this period,using the PEST analysis and port five force model,specific grasp the environment of political science and law,cultural environment,economic environment,science and technology environment,understand the potential competitors,main competitors,replacement threat,supplier price discussion ability,purchase price discussion ability.Then analyze the internal environment and resources of ZJ Company,start from the three perspectives of value chain composition,difference and restructuring,and learn the internal resources from four perspectives:value analysis,resource scarcity,product unimitation,and organizational structure.Finally,it focuses on exploring the strategic selection and implementation of ZJ Group real estate Company,learns the development advantages,disadvantages,opportunities and challenges,lays the foundation for the selection and implementation of differentiated competitive strategy,and puts forward reasonable suggestions around the implementation and guarantee of differentiated competitive strategy.It aims to provide ideas for the follow-up development of ZJ Group real estate company,and at the same time,to help similar enterprises to explore a suitable business development path,and successfully achieve the strategic goal of business competition.