Research On Competitive Strategy Of G Bank Private Banking Wealth Management Field

In recent years,with the rapid accumulation of China’s social wealth and the continuous expansion of asset scale,the field of wealth management has obtained opportunities for rapid development.At the same time,China’s commercial banks and private banks have also made great progress in the past decade.They have inherent advantages in scientific and technological level,customer base and professional ability.Therefore,commercial banks and private banks are also the first preferred financial institution for asset management of high net worth users.However,with the implementation of banking separation system and the birth of third-party asset management institutions,the market threat of private banks in the field of wealth management has intensified,and the internal competition of commercial banks has become more and more fierce.As a leading enterprise of China’s commercial banks,G bank private banks must carry out strategic transformation in wealth management business and maintain a leading position in the fierce market competition.This paper takes the private bank wealth management business of bank g as the research object.Firstly,it analyzes the customer characteristics of private banks and the current internal and external environment in the field of wealth management,and combs the competitive pattern of private bank wealth management of bank G by using PEST model,five forces model,internal resources and ability analysis,sustainable competitiveness analysis and other means.Secondly,it analyzes it combined with SWOT model,Formulated the differentiated competition strategy of G bank in the field of private bank wealth management,and put forward specific implementation plans from six aspects:Digital empowerment,brand improvement,service ecology,business collaboration,operation improvement and cross-border layout.This paper aims to clarify the current situation of and competition through the analysis of G bank’s private banks,and put forward a set of competitive strategic measures,so as to better grasp the future market opportunities and enhance the competitive advantage in the industry.It is expected to have a certain reference significance for the formulation of competitive strategies of domestic wealth management enterprises.