Research On Improving Investment Attraction By M City District D Government

Investment attraction is one of the important contents of the government to give full play to its economic functions,and it is also an inevitable product of the socialised division of labour and market economy.The same is true of Area D of Mu Dan Jiang City,which prioritises investment attraction in the work of the government.With the increasing shortage of local resources in Area D of Mu Dan Jiang City and the sharp decline of labour cost advantages,this model is obviously outdated.Therefore,it is of great significance to study how to transform the traditional government-led investment promotion model and promote the transformation and upgrading of investment promotion.Combined with the understanding of investment attraction,service-oriented government,investment attraction management and other related concepts,this paper starts from the current situation of investment attraction management of Mu Dan Jiang city D District government,from the perspective of public management theory and entrusted intermediary investment attraction theory,and adopts questionnaires,interview surveys and other methods to analyze the operation of investment attraction management of Mu Dan Jiang City D District Government.Analyse the problems and causes.A total of 191 valid questionnaires were collected and 10 on-site questionnaires were collected.The analysis of survey data combined with interview results shows that the government-led investment promotion model has problems such as low quality efficiency,excessive administrative intervention,and blind pursuit of indicators.The specific reasons are: the positioning of government functions is not clear,and the participation of market entities is not thorough.By combining the actual needs and characteristics of the investment attraction management of the Mu Dan Jiang city D District government,a new set of investment attraction management model has been established,and with the propositions of "reshaping the role of the government","building a service-oriented government" and "reducing intervention in the economic field",it provides a theoretical basis for the transformation of "government-led investment promotion" to "market-led investment promotion" in Mu Dan Jiang City D District,puts forward guidance and suggestions for the transformation of government functions,investment environment optimisation,introduction of intermediary organisations,and information platform construction in Mu Dan Jiang City D District,and provides safeguards for investment attraction schemes from three aspects: ideological guarantee,personnel security and supervision and security,escorts the transformation and upgrading of investment attraction plans in Mu Dan Jiang City D District.