Research On Business Model Of Bulk Agricultural Products Trading

The characteristics of Chinese primary agricultural products transaction are nonstandardization,small scale,low added value of products and single sales channels.For a long time,the main problems in agricultural industry chain,such as low production efficiency and benefit,narrow industry chain,and mismatch between products and market demand,have restricted the scale and high value-added development of agricultural industry chain.Therefore,from the perspective of business model,integrating resources through information technology to optimize the industrial structure,improving the status of agricultural producers in the industrial chain,and the added value of products has farreaching significance for the future industrial upgrading and development of Chinese agriculture.This article takes the agricultural product e-commerce research and development team of Wuhan Optics Valey Information Technology Co.,Ltd.-the agricultural cooperative cloud bulk trading platform as the object,and describes the whole process of the bulk trading platform using information technology to integrate industrial resources and create an agricultural bulk trading business model.It mainly investigates the challenges and opportunities of B2 B,B2C,C2 C and other traditional e-commerce models in "Internet + agriculture".Using business model theory,bilateral market theory and value chain model,this paper analyzes the business logic of large-scale agricultural transactions by the choice of C2B2 B in the initial stage of Nongshe Cloud.It sorts out the process and key nodes of the gradual transformation from "light mode" to "heavy mode".business model,and clarifies the motivations,driving factors and goals of Nongshe Cloud business model innovation in different development stages.Finally,it explores the possible future innovation directions and models for bulk agricultural products trading.In this case,it first introduces the process and background of how Rural Cooperatives Cloud organizes specialized farmer cooperatives to expand sales channels for famers.It then introduces how Rural Cooperatives Cloud satisfies market needs by promoting the stability and scale of agricultural products.After that it analyzes how Rural Cooperatives Cloud utilizes technology and resource integration to increase the added value of primary agricultural products and build brand influence by establishing closed online trading loop;builds an online and offline integrated bulk trading platform in the subdivision of agricultural products trading;and gradually realizes the business model innovation of bulk agricultural products trading and multi-party win-win situation.