Analysis Of Agricultural Products Marketing And Promotion Of Liaoning Agricultural Reclamation System Based On E-commerce Platform

As the development of electronic commerce in our country, agricultural e-commerce also caught the attention of the public. In 2016 the central file again, put forward to develop the agricultural electricity, advocates the development in our country "Internet+" the background of Liaoning province BOR seize the opportunity; take the lead in conducting electricity project of agricultural products.In this paper, based on the time axis, by the author to Liaoning province BOR subordinate "tasting land reclamation" electricity company internship, learned that Liaoning province established BOR 020 mode of electric business platform advantages and BOR’S present situation of Chinese agricultural products marketing in Liaoning province. This paper analyzes the company business and operation situation of the agricultural product marketing carried out by electricity supplier platform, find its sales defeat reason, summarizes its on the problems existing in the agricultural product marketing, and related suggestions are put forward.This article is divided into five chapters. The first chapter, introduction, the main content is the research background and significance, the research both at home and abroad, research contents, research methods and technical route. The second chapter, the paper introduces the category and characteristics of land reclamation system of agricultural products in Liaoning province and the present situation of the electric business platform construction land reclamation system. The third chapter, this article use the Internet a convenient tool, conducting market research to consumer online shopping agricultural situation, using the descriptive statistics analysis, correlation analysis methods to analyze the data and found the main consumer groups, the secondary consumer groups and potential consumer groups. After using 4p theory, combining with the method of literature method, case method, from product, price, channel, promotion, the four aspects of land reclamation system produce electricity dealer market promotion strategy; And according to the time sequence of marketing strategy introduces the implementation of some of the activities, and evaluate the implementation effect. The fourth chapter, summarizes the problems existing in the agricultural product marketing since the online and offline platform operated six months ago, analysis it is concluded that:in terms of target market positioning, market positioning to implement fuzzy; In terms of product, produce kinds of packaging logo is not clear, brand awareness is not strong, and without star products; In terms of price, agricultural prices is not competitive advantage and swing; In terms of logistics, high cost of transportation and storage capacity is insufficient; In terms of electric business platform management, online platform operating disadvantage; The transformation of online, offline and online platform customer conversion rate is low; Also exist in electric business platform management, system of location error, lack of professional talents, internal problems, etc. The fifth chapter, in view of the above summary, the electric business platform of agricultural products marketing put forward the corresponding scientific and reasonable solution, for the further development of the company and other agricultural electricity management provide valuable experience.