| At present,OLED business is an industry strongly supported and developed by the state,with obvious national policy guidance and strong support.Currently,the national economy is developing well and the living quality of people is getting better.The market demand is so large,while the OLED panel mobile phones are in line with people’s pursuit of higher quality of life.As the OLED display technology continues to mature,the product price has been optimized,and the market scale of the OLED industry has expanded rapidly.In fact,as the main carrier of OLED commercialization,the OLED market will booming in the next few years,and there is great potential for the development of OLED in China.On the whole,CSOT has become one of the leading enterprises in the industry.It has good social resources,reasonable upstream and downstream layout,high proportion of high-educated and high-quality talents and full motivation for innovation.By reading the literature,collecting relevant materials,tracing back the theories related to competitive strategy,this paper defines the basic theoretical framework of the article.Firstly,through the analysis of PEST model,Porter’s five forces model and competitors in the same industry.It is concluded that CSOT started late and although it tried to catch up,its investment scale and production capacity are the least in China compared with BOE,Visionox and Tianma.On this basis,it is confirmed that the industry is a typical heavy asset model,but the technology upgrading is very fast,and continuous investment is needed to maintain the technological progress to avoid falling behind.It is preliminarily analyzed and confirmed that the external environment of CSOT is highly competitive.Secondly,through relevant theories and SWOT analysis,it is confirmed that CSOT,backed by TCL group,can develop by using the resources of the parent company in the supply chain and customers.Combined with the real internal environment of the enterprise,it is proposed that CSOT can adopt advantages and opportunities(SO)combination to form its own growth strategy.Combined with the development objectives of CSOT OLED business,this paper believes that the implementation of integration strategy at the company level and differentiation strategy at the business level.Finally,through the analysis of the previous chapters,this paper puts forward the strategic guarantee direction of CSOT from the dimensions of organizational structure,human resources,foreign cooperation and corporate culture,so as to promote the development of the enterprise Decompose and implement the strategy to ensure the smooth achievement of strategic objectives. |
