Case Study On B Animal Health Company Coping With Special Industrial Events

On September 14,2020,the "Opinions of the General Office of the State Council on Promoting the High-Quality Development of Animal Husbandry" issued by the General Office of the State Council emphasized that animal husbandry is an important industry related to the national economy and people’s livelihood,and meat,eggs and milk are important varieties of the people’s "vegetable basket".With the development of social economy and the advancement of science and technology,economic animal breeding has gradually become large-scale and centralized,giving birth to many large-scale breeding enterprises.At the same time,the animal health industry supporting large-scale farming is also booming.However,the overall level of development of animal health enterprises in my country is not high,especially when facing some special industry risks,it will bring a severe test to the continuous operation of enterprises.This article adopts the case study method and takes B Animal Health Co.,Ltd.as an example.In the body of the case,it objectively describes the company’s African swine fever epidemic in 2018 and the veterinary drug GMP upgrade in 2020.Two industry events,B Animal Health The specific methods adopted by the company in the three stages of risk identification,risk analysis and assessment,and risk response strategy selection.In particular,it gives a more detailed description of the risk response strategies adopted by Animal Insurance Company B and the final effects of these strategies.Case Analysis This article uses risk management theory,corporate social responsibility theory,and stakeholder theory to analyze the case from three perspectives: after a risk event occurs or a risk is identified,B Animal Insurance Company’s processing process and the adopted risk response tools;B animal insurance company’s final decision on risk response strategies,which come from external contributing factors;and the internal motivation for deciding to adopt these risk response strategies.After the above analysis,it is concluded that animal health companies should make risk management daily and pay close attention to relevant industry policies;The key point of dealing with risk is to find the most critical problem,that is,to find the most important stakeholders and meet their needs;In the case of limited resources,risk decision-making needs to take into account the social responsibility and economic benefits of enterprises;It is hoped that the situation and experience of this case can provide reference for other animal health enterprises of our country.