Analysis On M&A Motivation And Performance Of E-commerce Enterprises

In recent years,with the continuous development and progress of the big data era,the Internet dividend has gradually disappeared,and the "smart retail" method is more and more widely used in the context of modern economy.Suning Tesco,jd.com,Alibaba and other industry leaders are proficient in how to use Internet + Internet of things technology to control customers’ consumption habits and predict customers’ potential consumption.The maturity of the Internet has led to the rapid development of the "third retail revolution".With the gradual personalized development trend of consumer demand,both physical retailers and traditional online e-commerce must begin to reform.Businesses with a keen sense of smell have started to embark on a new round of large-scale transformation-online integration and offline economy.As the leader of Chinese retail enterprises,Suning Tesco has made outstanding achievements in the development of online and offline integration mode,and its practice has reference value for other retail enterprises to a certain extent.This paper selects the case of Suning Tesco’s M & A of Carrefour China to study the motivation and performance of M & A.Firstly,this paper elaborates the motivation of Suning Tesco’s merger and acquisition of Carrefour China from four aspects.Suning Tesco mainly hopes to adapt to the development of the times and improve the strategic layout through this merger and acquisition;Reduce M & A costs and expand market share;Optimize resource allocation and give play to synergy;Obtain high-quality resources and enhance user value.Secondly,using the financial index method,this paper analyzes the vertical development of the company in recent five years;Using the factor analysis method,select the financial data of 50 listed companies in the same industry as the sample to make a comparative analysis of Suning’s industry ranking before and after M & A in 2018,the third quarter of 2019 and the third quarter of 2020;Use the evaluation indicators of non-financial aspects in the Balanced Scorecard to analyze the customer dimension,internal process management dimension and learning and growth dimension.The research shows that Suning Tesco’s merger and acquisition of Carrefour China has achieved good synergy in finance,operation and management to varying degrees.Finally,according to some problems in M & A cases,this paper puts forward corresponding suggestions,and holds that enterprises must choose appropriate payment methods,appropriate integration methods and appropriate M & A objectives in order to make enterprises produce good synergy and achieve more long-term development after M & A.